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Beyond the Category: The cultural shifts reshaping business in South Australia

Many of the biggest challenges facing organisations today are no longer just economic or operational — they are cultural.

Across sectors including wine, retail, hospitality, housing, tourism, entertainment, manufacturing, construction, energy and education, changing expectations, behaviours, pressures and lifestyles are reshaping markets, participation and growth. Drawing on real-world cultural insight work across South Australia and beyond, this session will explore the deeper patterns, tensions and shifts influencing people, communities and decision-making — and what businesses can do to remain relevant, competitive and connected.

Session topics will include:

1. Changing customer and workforce expectations
2. Economic pressure versus value perception
3. Evolving participation, visitation and lifestyle patterns
4. The growing importance of experience, meaning and relevance
5. AI, uncertainty and shifting trust dynamics
6. What leading organisations are doing differently to adapt and innovate

Who is this session for?

A valuable session for South Australian business leaders across all industries — particularly those responsible for strategy, growth, customers, innovation and navigating change in uncertain times (B2C, B2B or otherwise). The session will provide practical examples, broader perspective and strategic insight for business leaders seeking to better understand the changing landscape shaping South Australia.

Meet the speaker

Jason Dunstone is the Founder & Managing Director of Square Holes, a cultural insight studio launched in Adelaide in late 2004. Jason has spent more than 20 years working across government, industry and brands spanning wine, housing, retail, arts and culture, energy, education and regional communities.

Over decades, he has observed the shifting mindset, culture and economy of South Australia, and Square Holes’ work has helped inform policy, strategy and innovation for organisations ranging from iconic brands to the South Australian Government.

A Fellow of The Research Society, recognised for his sustained contribution to the Australian market and social research industry, Jason is known for leading an innately curious team exploring the patterns, tensions and shifts shaping behaviour, markets and society.

Spaces are limited – secure your spot today!*

Please note this event is an SA Business Chamber member-only event. Gold Members are entitled to two (2) complimentary tickets, Silver Members one (1) complimentary ticket, and Bronze Members one (1) complimentary ticket.

Select your membership type and provide your South Australia Business Chamber membership number to access your member-only ticket. If you have any question or you need to confirm your membership number please contact the membership engagement team on (08) 8300 0000.

Other important information:

• If you would like to bring a non-member guest for a 'one-off try before you buy 'opportunity, please email us (customerservice@sabusinesschamber.com.au) with the following: full name, organisation, email address & phone number. Please note spaces for non-members are limited and not guaranteed.
• If you register and can no longer attend it would be appreciated if you could please advise us via eventsbsa@sabusinesschamber.com.au
• Photographs and videos will be recorded at this event and used for marketing and promotional purposes. By attending this event you provide consent for your image to be used. If you do not want your photos or images used, please contact our team.

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