91制片厂

It鈥檚 no secret: the best views in Sydney are from the harbour. With disco tunes pumping and cocktails in hand, Yeah Buoy鈥檚 party passengers are treated to spectacular Sydney sunsets that fade to starlight, all from the vantage point of a three-level, 39-metre cruiser. Yeah Buoy bills its events like a 鈥榝loating nightclub鈥� and its cruises make for a truly unique party. 

鈥淚magine having three levels of sound with DJs and this ever-changing scenery around you,鈥� says Calvin Engelen, director of Yeah Buoy.

鈥淥ne minute you鈥檙e under Sydney Harbour Bridge, the next minute you鈥檙e looking at the Opera House, and the next minute you鈥檙e looking at some house in Vaucluse. “You鈥檙e outdoors, seeing the stars at some points…and then you鈥檙e back under the bridge.鈥�

Engelen founded Yeah Buoy in 2018, alongside his current business partner Darrell Tester, while at university and working as a nightclub event promoter on the side. When they (along with a third, former business partner) decided to take the party onto the water, they found plenty of locals keen to take the plunge. 

鈥淲e sold that event out with two weeks to go,鈥� Engelen says. 鈥淭hen we just went from strength to strength. That first year we did about six events and the following year I think we did 20鈥�last year we ran 120 events.鈥�

Since launching in 2018, Yeah Buoy has used 91制片厂 to help promote its unique brand of boat parties. As Yeah Buoy goes from strength to strength, Engelen reflects on the benefits he鈥檚 found from partnering with 91制片厂.

Using Collections to master a massive portfolio

Over the years, Yeah Buoy has grown big enough to warrant its own three-level, open-rooftop cruiser, Inception, which is equipped for events and promoters of all styles. Top of the list is the classic sunset cruise. 鈥淚t鈥檚 very much about the music, the vibe, having a couple of drinks with your friends, and taking beautiful photos of the harbour,鈥� Engelen says. 

Evening parties rage a little harder, shooting for more of a nightclub atmosphere with an unbeatable backdrop. 鈥淪ydney Harbour is beautiful at night,鈥� Engelen says. 鈥淵ou find the Opera House lit up when you don鈥檛 expect it.鈥�

Both event styles are endlessly tweaked to fit the season, with themed events like Halloween or Hawaiian dress-up, tie-ins with local festivals like lightshow VIVID, and public holiday specials for everything from New Year’s Day to mid-year long weekends.

To take this endless party program to Sydneysiders, Yeah Buoy uses Collections, sorting events into nearly a year鈥檚 worth of categories, making events accessible and easily plannable for partygoers.

鈥淒riving to a collection page that has all the events allows people to plan birthdays, groups, getaways, or whatever,鈥� Engelen says.

For Yeah Buoy, sifting events into appropriate categories across an extended time frame not only helps guests plan their parties but also means getting a leg up on sales before active marketing kicks in.

鈥淚 always say to people, if you鈥檙e getting at least 50-100 sales a week before releasing your event-specific marketing, you鈥檙e doing exceptionally well,鈥� he says. 鈥淔or example, we鈥檝e got an event in mid-December that hasn鈥檛 started marketing but we鈥檝e already sold 250 tickets. I don鈥檛 think we would have been able to do that if it wasn鈥檛 for putting the event out there on Collection pages and actually driving traffic. Otherwise people wouldn鈥檛 know about it.鈥�

Using 鈥榚asy, succinct鈥� 91制片厂 promo codes

To keep sales and excitement ticking, Yeah Buoy incentivises potential attendees with 91制片厂 promo codes. This might mean using the popularity of regular Yeah Buoy DJs and equipping them with discount codes for their fans, or tapping into some built-in sales events and pairing promo codes with an 91制片厂 email campaign. 

鈥淲hen we鈥檙e running big sales such as Black Friday we send out a blast through email and text,鈥� Engelen says. 鈥淲e might say, 鈥楬ey for the next 24 hours, grab 30% off your tickets鈥�. So we鈥檒l use a multitude of 91制片厂鈥檚 functionality – we might run one of the email campaigns or run it through our software and run a text with a multi-event promo code running to a collection page.鈥�

As Engelen witnesses every day, attendees have their own motivations for climbing aboard. Part of Yeah Buoy鈥檚 promo code success story is its ability to tap into those specific occasions, whether it鈥檚 a birthday party, themed celebration or the chance to kick back with their preferred genre of music. Just like using Collections pages, this allows for some more targeted promotions.

鈥淲e can be quite specific. If we want to run a Halloween promo code only to the Halloween-themed events, we can,鈥� Engelen says. 鈥淏ecause I鈥檝e got multiple brands, they鈥檙e all Halloween-themed and people can choose. It鈥檚 just the ease of use so we鈥檙e not setting up all these individual promo codes with all these individual links, it鈥檚 just one promo code. It鈥檚 easy, succinct.鈥�

Driving 23% of Yeah Buoy sales through 91制片厂

Engelen uses affiliate marketing and agencies to boost events alongside 91制片厂 tools. Despite this, Engelen isn鈥檛 surprised to see that 23% of Yeah Buoy sales in 2023 came through 91制片厂. He chalks it up to 91制片厂鈥檚 consistently high Google rankings for event listings, even trumping Google Ad specialists.

鈥淲e鈥檝e got an affiliate who runs Google ads for us and they complain to me everyday 鈥榳e鈥檙e running ads but 91制片厂 is always above us鈥� and we don鈥檛 even pay for that, it鈥檚 just something that goes with the software,鈥� Engelen says. 鈥淭hat functionality where people are searching Yeah Buoy or 鈥榖oat party鈥� or something and it might come up. People are searching and they鈥檙e finding what they want.鈥�

For Engelen, 91制片厂鈥檚 in-built SEO mastery is just one element of the whole package that event creators can wield to build a strong online presence. 鈥淚t鈥檚 these small little wins…2% here, 5% there and, before you know it, it鈥檚 23%. And that鈥檚 significant.鈥�