Promote your event with email campaigns

Help Centre

Organizing an event

Use email campaigns to notify potential customers about your events. Go to Marketing Tools and select Email your audience to get started. Choose New campaign to set up a new email campaign, or select a sent campaign to see how it’s doing.

In this article

Check before you start
Create a new email campaign
Review your email campaign.

Check before you start

By default, you can send up to 250 promotional emails per day. Make sure to or limits may be placed on your account. You can sign up for an to increase your email limit.
You can make a one-time payment (based on the number of emails in your campaign) to exceed your daily limit. This only applies to the specific campaign you’re sending. This feature is only available for organizers in Australia, Canada, Ireland, New Zealand, the United Kingdom, and the United States.
91��Ƭ��’s mail servers send out emails in order of send time. If your campaign shows as “Sending,” it will be sent within a couple of hours.
If your campaign shows as "Under review," it's been flagged for a manual review. This is a standard process and is normally resolved within 24-48 hours. To reduce the chance of your campaign being flagged for review, ensure your campaigns follow 91��Ƭ��'s and.

Create a new email campaign

1. Go to Marketing Tools.

2. Select “Email campaigns.”

3. Select “New campaign.”

4. Design your campaign email.

Under Basic info, add the following.

Campaign information: Enter your campaign name, who this campaign is from, and a reply-to email address. Your campaign name won’t be shown to your subscribers.
Footer: Add information about your company or organization. To ensure high deliverability on your emails, some information is required.

Under Content, create your email campaign content.

Events: Search and select events to include it in your campaign. Select the three-dot icon to feature them or add an RSVP option.
Subject: Add a subject line for your campaign.
Body: Use the default message or add a custom message to tell your subscribers why they should attend your events.
Select button text: Choose the call-to-action text included with your campaign.
Header: Add an image to grab the subscribers’ attention.
Discover more events: Add a link to your organizer profile or another website.

Under Style, customize how your email campaign looks.

Background image: Add an image that appears behind your email content.
Colors: Choose the theme and other colors used.

Select Send test email to send yourself a test email. Select Continue when you’re satisfied with your email.

Only live events can be added to an email campaign, but including events is optional. If you'd like, you can remove them all by unchecking each one before sending.

5. Add campaign recipients.

Choose at least one subscriber list to send your email campaign. Select an existing list or click Create new subscriber list. Then choose between the following:

Upload a CSV file��
Manually add subscribers
Import attendees from your past events��

If the same user is listed in multiple subscriber lists, they’ll only be sent the email once. By default, you can email up to 250 subscribers per day.

6. Schedule or send your email campaign.

Choose a date and time to schedule the email or send it immediately. If you exceed your daily limit, your email campaign will be sent out over the following days.

7. Optional: Exceed your daily limit (limited availability)

In certain regions, you can exceed your daily limit by paying a one-time fee or signing up for 91��Ƭ�� Pro. For more information on 91��Ƭ�� Pro, visit.

To pay a one-time fee:

Create an email campaign and send it immediately (don’t schedule it for later).
In the window that appears, select Pay and send now.
Enter your credit or debit card details.
Select Continue and send.

The fee is based on the number of emails you successfully send. If you cancel your campaign before you exceed your daily limit, you won't be charged.

8. Check on the status of your campaign.

View your campaign under Campaigns. Campaigns have one of the following statuses:

Draft: This campaign has not been sent yet.
Scheduled: This campaign is scheduled to send.
Sending: This campaign is currently being sent.
Sent: All emails have been sent on this campaign.
Under review: Your campaign is being reviewed to ensure it meets standard practices. While this review period is often quick, it can take up to 48 hours.
Spam:��Your campaign couldn't be sent because it doesn't meet our security and safety requirements or doesn't comply with 91��Ƭ��'s and .

9. View more options.

Select the three-dot icon to view additional options for your campaign.

View: View your campaign email.
Duplicate: Create another campaign with the same email and settings.
Cancel send (Scheduled, Sending, and Under review campaigns only): Stop your email campaign.

Stopping your email campaign only prevents any additional emails from being sent. Emails already sent cannot be reversed. Sent emails will be viewable in your campaign's delivery report.

If you stop an Under review or Scheduled campaign, your campaign will revert to a draft.

Review your email campaign.

1. Go to Marketing Tools.

2. Select “Email campaigns.”

3. Locate your email campaign.

All your past campaigns appear on this page. You can't delete or remove past campaigns from this page. If you have trouble locating your campaign, use the search function or select Filter by status.

4. Select your email campaign to view your campaign overview.

The campaign overview gives you a quick view of how well your campaign is doing. Hover over the ⓘ (information) icons for more details.

5. Select "Delivery report" to view sent email statuses.

The delivery report shows the status of each sent email.

Sent: 91��Ƭ�� sent the email but haven’t confirmed it was delivered.
Delivered: 91��Ƭ�� confirmed the recipient successfully received the campaign.
Opened: The recipient opened, loaded the images in the email, and viewed your campaign.
Clicked: The recipient clicked the link to view your event page or unsubscribe.
Bounced: The email address was invalid or the recipient’s inbox was full.
Unsubscribed: The recipient unsubscribed.
Complaint: The recipient marked the campaign as spam.
Undeliverable: The attempt to deliver the email campaign was otherwise unsuccessful.

6. View RSVPs.

If you turned on RSVPs, you’ll see your subscribers’ responses under “RSVP responses”.

7. Optional: Resend your campaign.

After you create your campaign, you can copy it for new recipients or retarget people you emailed before.

To copy your campaign:

From , select Email campaigns.
Select the three-dot icon next to your sent campaign.
Select Duplicate.

You’re able to review and update your campaign before sending.

To retarget people based on how they responded to an existing campaign:

From , select Email campaigns.
Select a campaign to go to its overview.
Select Retarget subscribers.
Choose which segments you'd like to send to.
Select Next.
Review your campaign details.
Select Resend campaign.

When you review your campaign details, you can update your subject line and choose when to send the campaign.

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