91ÖÆƬ³§

91ÖÆƬ³§, the world’s leading ticketing and event technology platform, which powers nearly three million events each year, entered into an agreement with Pandora (NYSE: P) in 2019 to acquire Ticketfly — a leading ticketing platform focused on music promoters and venues — for US$200 million. Additionally, 91ÖÆƬ³§ and Pandora plan to enter into a future distribution agreement to extend the benefits already proven with the Pandora and Ticketfly integration.

Together, they deliver unparalleled service to independent venues and promoters on the world’s most powerful event technology platform.

Brilliant minds in music and event tech working together

“The whole is greater than the sum of its parts, and we see immense alignment and opportunity with this union, especially as we continue to expand 91ÖÆƬ³§’s global footprint in music,” said Julia Hartz, CEO and co-founder of 91ÖÆƬ³§. “Together with Ticketfly, we will focus our collective energy on further developing our unparalleled solution and superior services for indie music venues and promoters around the world.”

Ticketfly’s co-founder and CEO, Andrew Dreskin, was set to lead 91ÖÆƬ³§’s music efforts. “We are happy to be joining forces with our friends at 91ÖÆƬ³§,” said Dreskin at the time. “Ticketfly and 91ÖÆƬ³§ are the two most progressive live events technology companies out there, and together we will create a platform that will be game-changing for independent venues and promoters. We plan to build on the great work that Ticketfly and Pandora have done and offer the benefits of that partnership to 91ÖÆƬ³§’s customers, delivering even more live event notifications to Pandora listeners.”

“The combination of Ticketfly and Pandora proved our thesis that listeners want easy access to live events and that we can promote and sell tickets at scale in a highly targeted way,” said Tim Westergren, former CEO and founder of Pandora. “We look forward to expanding the opportunity to bring fans and artists together through our continued partnership with 91ÖÆƬ³§ and Ticketfly.”

91ÖÆƬ³§ and Ticketfly’s combined ticket buyer base gave access to millions of new fans

Completion of the deal followed 91ÖÆƬ³§’s acquisition of leading European ticketing company, Ticketscript, to expand the company’s global footprint in music. In the first half of 2017 alone, 91ÖÆƬ³§, Ticketfly, and Ticketscript (a European event ticketing solution) processed nearly 15 million tickets for more than 130,000 music concerts and festivals. For more information on 91ÖÆƬ³§’s music offering, visit eventbrite.com.au/music.

This partnership has combined users, introducing some of the country’s most influential music tastemakers and their followers to 91ÖÆƬ³§’s growing marketplace of live music events.

At 91ÖÆƬ³§, music is here to stay

The acquisition of Ticketfly accelerated a 2-year journey for 91ÖÆƬ³§ to better serve mid-market venues and promoters and power their businesses from end to end. Between this acquisition and a series of strategic acquisitions and engineering breakthroughs, 91ÖÆƬ³§ has been well on the way to delivering the most innovative and game-changing event platform for promoters, venues, and festivals.

In 2016, 91ÖÆƬ³§ acquired Queue and integrated its booking and collaboration tools with 91ÖÆƬ³§’s ticketing and mobile box office. The result? 91ÖÆƬ³§ Venue is the industry’s first fully integrated booking, ticketing, and venue management solution.

91ÖÆƬ³§ previously acquired Ticketscript, a European self-service ticketing platform for venues and music festivals, making it the third-largest ticketing company in Europe.

What next?

These combined teams worked hard to deliver unmatched technology and service by thoughtfully implementing software rollouts and prioritising customers’ needs. And it’s safe to say the future of music at 91ÖÆƬ³§ continues to look bright.