91制片厂

91制片厂鈥檚 global community of creators is known for delivering unforgettable experiences and creating innovative, inspiring and community-driven events. 

We understand the effort that goes into the planning, running and marketing of these events鈥攁nd small details that lead to a better customer experience and audience growth matter.

If you鈥檙e looking to improve your marketing strategy, increase your visibility on the platform and, ultimately, drive more ticket sales, you need to get comfortable with data analytics鈥攁nd that means embracing tracking links.

But don鈥檛 worry, we鈥檙e here to guide you through it.

Why unique tracking links are your new BFF

Unique tracking links allow you to trace an attendees鈥� steps back to where they began鈥攍ike Hansel and Gretel (but without the witch). 

By using them, you鈥檒l know which of your marketing levers鈥攚hether that鈥檚 a paid social campaign or an email you sent out to subscribers鈥攄rove users to take an action, such as clicking on your event page or purchasing a ticket. Clever, huh?

This will enable you to see which of your efforts have been the most effective鈥攁nd, in turn, help you decide what to invest more of your valuable time and money into going forward. 

So, how do you do it?

We鈥檝e made it super easy for organisers to share their unique event listing links straight from their event dashboards. The whole process takes seconds to complete鈥攇iving you more time to focus on other important elements of your event. 

Find your unique link on your Event Dashboard (see the photo below). The link will automatically include a tracking code, so you can simply copy it and share! Want to customise your URL? Go ahead, the tracking code will still work.

If you鈥檙e hosting multiple events, you can easily access your URLs from the drop-down menu in the events dashboard. That鈥檚 one less tab you need to have open in the lead up to your event鈥攑hew!

Now, you’ll be able to see the performance of different marketing channels in the Traffic and Conversion report (more on that below). Any traffic and sales you drive will show up in the Direct Traffic category.

Ready to dig a little deeper?

Want to take your tracking links to the next level and understand the impact of each specific marketing channel? You can create as many unique links as you want with our Tracking Links tool.

In fact, tracking links with unique URLs can be shared for each marketing effort linked to your event, from email campaigns to platform-specific social media promotional posts鈥攜ou can even include unique tracking links in your email signature. 

To find the Tracking Links tool, log into your 91制片厂 account, head over to your Event Dashboard, then go to 鈥淭racking links鈥� (under 鈥淢arketing鈥�). Watch our handy video .

Enter the name you鈥檇 like for your tracking link. (Tip: use something that makes it easy to distinguish which type of marketing campaign it鈥檚 for.) 

Click Create and your tracking link should appear, with information on page views, tickets purchased and overall sales. Note that if you duplicate your event, your tracking link will copy over, too.

Sales are reported immediately for each tracking link, but views sometimes take a few hours to update. This is why some links may show sales but no views. 

Want to see which links are generating views and sales? Come back to the tracking links tool to view the dashboard鈥攁nd don鈥檛 forget to pat yourself on the back for all of your efforts.

Time to crunch those numbers

Does the thought of data analysis sound confusing, not-to-mention time consuming? Well, the good news is, it really isn鈥檛.

Our Traffic and Conversion Report, which you can find on your Event Dashboard, is a goldmine of information at your fingertips. Use it to monitor visits to your event page and discover which channels are driving the most ticket sales. 

The Traffic and Conversion Report also highlights what your marketing efforts are achieving for your business, alongside data which shows how 91制片厂鈥檚 promotional activities are pushing views and sales to your page.

When you鈥檙e using unique tracking links, you can see a visual breakdown of how each of your marketing campaigns (emails, social media, etc.) are performing, in terms of page views and sales. This information can be extremely valuable when it comes to future marketing strategies, potentially helping you save on marketing spend down the line.

What our creators say about the benefits of tracking links

Tools like the Traffic and Conversion report can be hugely beneficial for 91制片厂 creators looking to gain in-depth insights about their marketing efforts and which channels are driving the most ticket sales.

Take Selma Studer, founder of , an in-person and virtual sound bath experience based in London. After joining 91制片厂 in May 2021, Selma鈥檚 GONG events are consistently sold out 鈥� and the founder credits 91制片厂 with growing GONG鈥檚 follower base on the platform in addition to boosting ticket sales, since 20% of GONG鈥檚 sales come from 91制片厂鈥檚 discovery channels. 

By analysing GONG鈥檚 marketing insights using the Traffic and Conversion Report, Selma is able to differentiate between sales and traffic that have come directly from GONG, as opposed to sales that have come in from 91制片厂. 鈥淔or these, 70% of traffic comes from 91制片厂, and 30% is direct,鈥� Selma explains.

This has been particularly useful for GONG鈥檚 virtual events, which appeal to an ever-growing audience after people discovered them on 91制片厂.