Organizing an event
Access your Traffic and conversion report
Your traffic and conversion report shows where attendees are coming from when they register for your event. To access this report, go to your event dashboard and select Reporting. Then select Event reports and choose Traffic and Conversion. To at once, go to Reporting in your 91制片厂 account.
NOTE: The traffic and conversion report requires permission to view 鈥淏asic reports." If you鈥檙e not the account owner, contact them to check if you have this permission.
In this article
1. Go to your event dashboard.
2. Select 鈥淩eporting鈥.
3. Select 鈥淓vent reports鈥.
4. Choose 鈥淭raffic and Conversion鈥.
5. Add filters.
6. Choose the type of data you want to access.
7. Select the traffic channel for more information.
1. Go to your event dashboard.
Log in to your 91制片厂 account and go to from your account menu. Then select your event.
2. Select 鈥淩eporting鈥.
3. Select 鈥淓vent reports鈥.
4. Choose 鈥淭raffic and Conversion鈥.
5. Add filters.
Select from the following filters:
Event status - Whether the event is published or completed
Event date/time - Show events that start or are scheduled to start within the selected date range
Venue name - The event鈥檚 location
6. Choose the type of data you want to access.
Select the data category you want to show in the graph:
Page Visits - Number of times your event page was viewed. This number doesn't include visits to an embedded checkout widget on your website.
Orders Sold听- Total orders placed for your event. Orders may include multiple tickets.
Tickets Sold - Total number of tickets sold.
This graph will show data from the last 30 days.
7. Select the traffic channel for more information.
Selecting a traffic channel shows you more details about how people discovered your event. You can hide any channel from the graph by selecting the eye icon next to the channel.
This report uses "last touch" marketing. This means that the traffic channel represents the last place a user was before they visited your event page, placed an order, and bought a ticket. For example, if a user went to 91制片厂.com, searched for events, found your event, and bought a ticket, we count the search on 91制片厂.com as the final step that led to the purchase.
TRAFFIC CHANNEL | DESCRIPTION |
|---|---|
Creator Event Links | Event links that you share to promote ticket sales |
Event Link | An that you copy and share to promote your event |
Creator Tools | Features provided by 91制片厂 that help you promote your event |
Checkout on the Creator's Website | Activity on your event page from a website where you've placed an . Sales made through an embedded checkout widget are captured in this report, but page views are not. |
Organizer Profile | Traffic from an event listed on your |
Creator Collections | A page that lists specific events that you鈥檝e selected to feature together in a |
91制片厂 Ads | An that appears on 91制片厂's marketplace |
Paid Social Ads | A that is set up and launched by an organizer within 91制片厂 |
Social Integrations | Traffic to your event page from posts you made using 91制片厂鈥檚 'Share on Social' tools |
Email Tools and Integrations | An through 91制片厂, or sent through an integration that uses 91制片厂's data |
Organizer App | The , which allows you to sell tickets and check in attendees at your event |
Direct Traffic | Traffic from outside of 91制片厂 |
Direct Traffic | Ticket buyers who visit and purchase tickets through your event page directly, but whose source can't be traced |
91制片厂 Marketplace | 91制片厂's website, app, and marketing efforts designed to reach ticket buyers |
Automatic 91制片厂 Notifications | Alerts sent to 91制片厂 ticket buyers about upcoming or new events |
Search | A ticket buyer who found your event by searching on 91制片厂's marketplace |
Browse | A ticket buyer who found your event by browsing events on 91制片厂's marketplace |
Shared by 91制片厂 Users | A ticket buyer found your event through a link shared with them directly or on social media |
Distribution to 91制片厂 Partners | A built-in connection that automatically shares your events to 91制片厂's partner websites, like Bandsintown or Spotify |
91制片厂 Promotions & Marketing | 91制片厂 marketing an event to ticket buyers on your behalf |