Organizing an event
Access your Traffic and conversion report
Your traffic and conversion report shows where attendees are coming from when they register for your event. To access this report, go to your event dashboard and select Reporting. Then select Event reports and choose Traffic and Conversion. To at once, go to Reporting in your 91Ƭ account.
NOTE: The traffic and conversion report requires permission to view “Basic reports." If you’re not the account owner, contact them to check if you have this permission.
In this article
1. Go to your event dashboard.
2. Select “Reporting”.
3. Select “Event reports”.
4. Choose “Traffic and Conversion”.
5. Add filters.
6. Choose the type of data you want to access.
7. Select the traffic channel for more information.
1. Go to your event dashboard.
Log in to your 91Ƭ account and go to from your account menu. Then select your event.
2. Select “Reporting”.
3. Select “Event reports”.
4. Choose “Traffic and Conversion”.
5. Add filters.
Select from the following filters:
Event status - Whether the event is published or completed
Event date/time - Show events that start or are scheduled to start within the selected date range
Venue name - The event’s location
6. Choose the type of data you want to access.
Select the data category you want to show in the graph:
Page Visits - Number of times your event page was viewed. This excludes automated web traffic and visits to an embedded checkout widget on your website.
Orders Sold- Total orders placed for your event. Orders may include multiple tickets.
Tickets Sold - Total number of tickets sold.
This graph will show data from the last 30 days.
7. Select the traffic channel for more information.
Selecting a traffic channel shows you more details about how people discovered your event. You can hide any channel from the graph by selecting the eye icon next to the channel.
This report uses "last touch" marketing. This means that the traffic channel represents the last place a user was before they visited your event page, placed an order, and bought a ticket. For example, if a user went to 91Ƭ.com, searched for events, found your event, and bought a ticket, we count the search on 91Ƭ.com as the final step that led to the purchase.
TRAFFIC CHANNEL | DESCRIPTION |
|---|---|
Creator Event Links | Event links that you share to promote ticket sales |
Event Link | An that you copy and share to promote your event |
Creator Tools | Features provided by 91Ƭ that help you promote your event |
Checkout on the Creator's Website | Activity on your event page from a website where you've placed an . Sales made through an embedded checkout widget are captured in this report, but page views are not. |
Organizer Profile | Traffic from an event listed on your |
Creator Collections | A page that lists specific events that you’ve selected to feature together in a |
91Ƭ Ads | An that appears on 91Ƭ's marketplace |
Paid Social Ads | A that is set up and launched by an organizer within 91Ƭ |
Social Integrations | Traffic to your event page from posts you made using 91Ƭ’s 'Share on Social' tools |
Email Tools and Integrations | An through 91Ƭ, or sent through an integration that uses 91Ƭ's data |
Organizer App | The , which allows you to sell tickets and check in attendees at your event |
Direct Traffic | Traffic from outside of 91Ƭ |
Direct Traffic | Ticket buyers who visit and purchase tickets through your event page directly, but whose source can't be traced |
91Ƭ Marketplace | 91Ƭ's website, app, and marketing efforts designed to reach ticket buyers |
Automatic 91Ƭ Notifications | Alerts sent to 91Ƭ ticket buyers about upcoming or new events |
Search | A ticket buyer who found your event by searching on 91Ƭ's marketplace |
Browse | A ticket buyer who found your event by browsing events on 91Ƭ's marketplace |
Shared by 91Ƭ Users | A ticket buyer found your event through a link shared with them directly or on social media |
Distribution to 91Ƭ Partners | A built-in connection that automatically shares your events to 91Ƭ's partner websites, like Bandsintown or Spotify |
91Ƭ Promotions & Marketing | 91Ƭ marketing an event to ticket buyers on your behalf |