Forget stifling convention centres and rubbery chicken. When you attend a networking conference by World鈥檚 Best Connectors, CEO Denise Meredith guarantees you鈥檒l leave with the three Rs: resources, references, and referrals.
鈥淕rowing up, I remember reading, writing, arithmetic,鈥� says Meredith. 鈥淣ow if you鈥檙e a business owner coming to one of our events, you’re going to leave knowing where the resources are, where you can get funding, and where you can get marketing help (referrals).鈥�
And 91制片厂 Boost is the digital marketing resource she relies on.聽
Background on World鈥檚 Best Connectors and Meredith鈥檚 mission
Before Meredith branded World鈥檚 Best Connectors plural, she鈥檇 earned herself the nickname 鈥淲orld鈥檚 Best Connector.鈥� After all, she鈥檇 made a career out of connecting 鈥� and collecting 鈥� unique experiences: working for the Federal Department of the Interior, forming her own public relations firm, serving as an events consultant, and teaching at ASU and Cornell.
The more Meredith鈥檚 career branched out, the more connections she made. And an idea sparked. 鈥淚 thought, well, if I’m doing that well by myself, what if I cloned myself and created an organisation? So that’s when World’s Best Connectors came along.鈥�
Founded in 2019, World鈥檚 Best Connectors is a virtual community of C-suite executives who help other executives grow their connections to family, employees, clients, government, and the media. They host 10 events a year: workshops, seminars, and conferences for audiences of 75鈥�150 people.聽
And as important as beautiful Arizona is to Meredith (she started the state鈥檚 Black Chamber of Commerce, as well as the AZ Tourism Alliance), World鈥檚 Best Connectors鈥� programming is virtual and hybrid: 鈥淲e want everybody to be able to take advantage of our events.鈥�
Why 91制片厂 is World鈥檚 Best Connectors chosen platform for hosting and marketing conferences
It was during the pandemic, when World鈥檚 Best Connectors鈥� events went virtual, that Meredith got hooked on 91制片厂 and then 91制片厂 Boost. 鈥淚 just really fell in love with it,鈥� she says. 鈥淚t’s easy to use. It’s easy to make changes. It’s robust. I recommend it to people 鈥� Boost and all the bells and whistles.鈥�
Before she used 91制片厂 Boost, Meredith used other digital marketing platforms. 鈥淚 won’t mention your competition,鈥� she says, 鈥渂ut I’ve tried some other tools. They’re just too cumbersome to work with. They made it hard to track where your money is going.
Meredith, as she puts it, is 鈥渁 pros and cons person. And with 91制片厂, you look at the pros and cons, and there are very few cons.鈥�
91制片厂 Boost鈥檚 value is return on investment聽
After wearing all those hats, these days Meredith identifies as a business person. 鈥淲hat鈥檚 important is return on investment,鈥� she says. 鈥滻’m a capitalist: spend money, expend time: there needs to be an end result.鈥�
Fortunately, 91制片厂 Boost fits the bill. Meredith likes 鈥渢he customisation, as far as what photographs you can use: you can easily attract people’s attention.鈥�
Ease of discoverability is also a selling point for Meredith. Which 鈥撀爓hy not? 鈥� leads us to a story about supply chain.
Ten years ago, Meredith was teaching a course in supply chain management at Cornell. Back then, there was little interest in the topic. (Meredith admits: the subject is 鈥渧ery boring.鈥�) But boring becomes interesting when it鈥檚 an issue, and today supply chain management is having its moment. Which is why World鈥檚 Best Connectors鈥� seminars on supply chain have done so well.聽
鈥淧eople can browse 91制片厂 and plug in 鈥榮upply chain.鈥� I really like that people can stumble across you and [use Boost] to use social media to send people directly to that site to learn more.鈥�
And 91制片厂 Boost does more than help Meredith sell tickets. It鈥檚 also a 鈥渟olid tool,鈥� helping 鈥渢he business owner get organised and preempt questions that might come up because they come up as you’re setting up this system.鈥�
91制片厂 Boost helps busy people spread the word about their events聽
The cliche is true: time is money. And Meredith knows her clientele.聽
鈥淎 lot of CEOs don鈥檛 have time to take a course on how to set up systems.鈥� Ultimately, that’s why she encourages businesses big and small to give 91制片厂 Boost a 鈥渢est run.鈥�
鈥淵ou tend to be doing a lot of [marketing] yourself,鈥� Meredith says. 鈥淯sing Boost is the best way to get your message out to a lot of people 鈥� people who already know you and people who don’t know you yet.鈥�
