Discount codes are a smart way to incentivise a purchase 鈥� but what鈥檚 the right way to discount your next event? You can offer discounts for attendees who register early, use discounts as a means to track the effectiveness of promotional efforts, or even give discounts to specific customer groups for a 聽more comprehensive view of your event鈥檚 reach.
Intrigued? We asked an expert 91制片厂 Account Manager to walk through 91制片厂鈥檚 most popular discount codes.
Flash Sale
Flash sales are a great way to create urgency around your event. By creating a flash sale for a limited time only, you can control how many of these discounted tickets are purchased. Flash sales can also help you increase ticket sales during low ticket buying times. For reoccurring events, you may want to consider seasonal flash sales, such as discounts for Valentine鈥檚 Day or Boxing Day Sales.
91制片厂鈥檚 discount code tool allows you to create your code, select which ticket type it is applied to, and decide how long the code is valid for. You can then track the success of the offer in the Promo Code Usage Event Report.
Below, you can see the 鈥淒iscount Codes鈥� tab under 鈥淢anage Your Event.鈥� We鈥檝e decided to run a 25% off flash sale. We added a code (鈥淔LASHSALE鈥�) and decided to offer this flash sale for General and Economy tickets (but exclude VIP). We鈥檝e also specified that the sale will start at 9am today, and end at 7pm tomorrow.
Once this sale is live, ticket purchasers will have the option of entering a promotional code at checkout. By entering 鈥淔LASHSALE鈥�, they will receive 25% off their ticket price.
Early Bird Offer
As we all know from personal experience, ticket buying is often left to the last minute. This creates a lot of stress 鈥� the earlier you can anticipate sales, the better prepared you can be.
To incentivise people to buy their ticket early, use the Flash Sale technique to offer an exclusive limited discount on tickets for early purchasers. This encourages attendees to register early, and helps create hype around the event. People will often share the fact they are attending the event via social, so an early bird offer can help drive awareness of your event.
Access Codes
Access codes are unique, special offers that are only available to select buyers. You might offer access codes to your super fans, VIPs, or any other group. Don鈥檛 worry about other potential attendees finding out about the super-duper offer 鈥� you can hide that ticket type and assign an access code. Only the group with your special code will be able to access this offer.
Let鈥檚 say you want to offer a deeply discounted VIP code to a client you鈥檙e trying to impress, or an influencer you鈥檙e hoping will attend. First, create a hidden ticket type that the code will reveal. You鈥檒l find this option in the 鈥淓dit鈥� section, under 鈥淐reate Tickets.鈥� Be sure to select 鈥淗ide this ticket type鈥� under 鈥淭icket visibility.鈥�
Save your work and return to the 鈥淒iscount Codes鈥� tab under 鈥淢anage Your Event.鈥� Change the promotion type to 鈥渁ccess鈥� and create a code. In the example below, we used the code 鈥淪ECRETVIP.鈥�
Now, when ticket purchasers enter 鈥淪ECRETVIP鈥� into the promotional code box, it will unlock your discounted VIP ticket. If they don鈥檛 have the code, they won鈥檛 see the option.
Public Discounts
Unlike hidden access codes, public discount codes can be seen by anyone. This type of discount allows you to offer lower price tickets for specific customer segments. For example, you might want to offer a discount to students or concession card holders. Note that public discounts don鈥檛 require a promo code. In the example below, we鈥檙e offering a 10% discount to students for our General and Economy seats.
This ticket price will now appear publicly when consumers visit your event page.
As you can see, there are many different ways you can apply discounts to your tickets. Each discount type has its own function, but all allow you to take control of your ticket sales and adapt the pricing of your tickets depending on the demand.
Have more questions about growing your event? We鈥檙e standing by. Get ahold of our team of event experts here!
