To catch attention in an event-goer鈥檚 feed, your social media posts need to be compelling 鈥斅燼nd frequent. But that doesn鈥檛 mean you need to post every hour on every platform.
Whether you鈥檙e using paid or organic social media posts, use this calendar to promote your event most successfully. Created by the experts at ToneDen, an automated social marketing platform for events, the campaigns and copy below will help you sell out.
Free download:聽51 Social Media Ad Copy Templates to Sell Out Your Event
Social Media Advertising Calendar for Events: Announcement Phase
While spreading awareness of your event is a noble cause, ultimately, you don鈥檛 just want people to know about it. You want them to buy tickets to it. People may see your ad now and think 鈥淭hat looks fun!鈥� but forget to circle back when tickets go on sale. During the awareness stage of your ad arc, your goal is to link interested viewers to eventual ticket sales.
Run this campaign
Load your event to Facebook through 91制片厂鈥檚 Add to Facebook integration, and run an Event RSVP campaign. The bonus here is that any time a fan RSVPs 鈥測es鈥� to your event, that RSVP is shared with their networks, widening your reach.
Use this copy
Not sure what to write to snag the interest of your attendees? Try one of these copy templates.
- You heard it here first: Set your calendars for [date] to get your tickets to [event name].
- Ready to [dance your heart out/tap into your inner artist/learn everything you need to know]? Tickets on sale next week!
- Dance and dine with us this [month or season of event]! Tickets to [name of event] on sale soon.
Social Media Advertising Calendar for Events: Ticket On-sale Phase
If you鈥檝e done a good job with your early stage event promotion, you鈥檒l see a surge in sales when tickets become available. But this is no time to relax. For less hustling later on, convince people to buy tickets now.
Run this campaign
鈥淭he most important thing to do during the ticket on-sale period is run conversion campaigns,鈥� say Ali Shakeri, CRO & Co-founder at ToneDen. Using Facebook鈥檚 鈥� feature, you can track how many actual purchases came from which ad.
Use this copy
- Registration is now open for [name of event]! Register today for the [hottest, smartest, funnest] event of the season.
- Get ready to [action statement that pertains to your event: dance your face off, learn from the smartest people in the business, eat all the best things鈥 The [xx]th annual [name of event] is back. Come visit [location] 鈥� buy your tickets now!
- Join [describe types of performers, speakers, or experts] and enjoy [highlight something else attendees can do at your event] at [name of event]! Tickets on sale now.
Social Media Advertising Calendar for Events:聽惭补颈苍迟别苍补苍肠别听Phase
Once your ticket on-sale frenzy has died down, and before the pressure of closeout begins, even those highly interested in attending your event don鈥檛 have a lot of incentive to act fast鈥� unless you give them a compelling reason to do so.
Run this campaign
To plant your event firmly back in the minds of the interested, ad strategy has to be innovative. Instant incentive to buy might include a short-lived promo deal or a social contest offering discounted tickets, VIP upgrades, free parking passes, and other perks. You may not sell a lot of tickets during this stage, but the money you spend will accrue interest when you get to the closeout period. Plus, you can later retarget those who interacted with your ads during this stage.
Use this copy
- We鈥檝e extended our pre-sale! You鈥檝e got 48 hours to take advantage of early bird tickets to [name of event].
- Prices go up at midnight. Grab your early bird tickets to [name of event] before it鈥檚 too late!
- Only 50 early bird tickets left! Grab yours before the price goes up.
Social Media Advertising Calendar for Events: Week of the Event
It鈥檚 a week before the event, and you need to get those on-the-fence event-goers to commit 鈥� now.
Run this campaign
Ticket sales ramp back up at this point, for a very good reason: there鈥檚 a hard deadline. So now is the perfect time to double down on your conversion campaigns. All the work you鈥檝e done to drum up interest in your event comes into play here. The key takeaway: your social media ads should target those who鈥檝e already expressed at least some level of interest in your event.
Use this copy
- Your options for this weekend: 1) Grab one of the last tickets to [Event name], or 2) Sit at home with FOMO. The choice is yours 🤷♀️
- The countdown is on: [xx] days left until [name of event]. Do you have your tickets?
- Surprise guest alert: Grab your tickets now and find out what [celebrity chef/performer/speaker] will be making an appearance
Master your event social media advertising calendar
To upgrade your social marketing and watch your tickets fly out the door, check out 51 Social Media Ad Copy Templates to Sell Out Your Event.
