A music fan is watching performances of her favourite artist on the YouTube app. Thinking how great it would be to see this act live, she spies the ‘On Tour’ section directly underneath the video, showing the shows closest to her. Right there next to it is a button to . In a few simple steps, right on her phone, tickets are bought, and the concert in her calendar.
As an event creator or concert promoter, reaching fans in this way probably sounds pretty enticing. You already know that fans are using music discovery sites and apps every day to listen to their favourites bands and get recommendations for new ones. Between Spotify鈥檚 180 million active listeners and YouTube鈥檚 1.9 billion monthly active users, these music giants provide expansive, concert-friendly audiences.
But how to tap into those audiences to sell tickets?
Advertising is certainly one way. But there鈥檚 another way that鈥檚 simpler and less expensive 鈥� and that makes it very easy for fans to buy tickets. It鈥檚 called 鈥渆vent distribution,鈥� and it鈥檚 based on integrations between 91制片厂 and the two mega-music platforms of YouTube and Spotify.
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Get in front of the fans most likely to buy tickets
Fans of YouTube and Spotify are more likely than the average person to buy concert tickets. They鈥檙e also already listening to the stations or watching the videos of artists performing at your event. Catch your fans while they鈥檙e currently jazzed on an artist, and their likelihood of buying tickets goes way up.
As an event creator, when you publish an 91制片厂 listing, you can simultaneously auto-publish events to Spotify聽and YouTube Official Artist Channels. These platforms then surface your event information to demographics most likely to buy tickets..
- On YouTube, the On Tour section of Official Artist鈥檚 Pages lists your event
- And on Spotify, the Concert tab on an Artist page lists your event
When fans see recommendations for festivals and concerts featuring the performers they鈥檙e listening to in the moment, they鈥檙e primed to buy tickets. 鈥淚 love this song! Wait鈥� they鈥檙e coming on tour? Sign me up!鈥�
Expose your event to likely new fans
Spotify also helps you reach beyond your existing fan bases to get in front of people who might not listen to your artists鈥et. Based on parameters such as similar musical interests and listening behaviour, this platform can surface your event to others who are most likely to be into it.聽
Spotify makes recommendations to listeners based on their listening habits, ticket-buying habits, and location 鈥� giving your events extra exposure at no cost.聽
Sell tickets right where your listeners are
All of these tactics prime a listener for ticket purchase. But until they click 鈥渂uy,鈥� the sale is not a done deal. Many things can go wrong in a checkout process, particularly for users viewing on a tiny mobile screen. Every step added to a checkout process typically results in a 10% drop off in finished sales.
Today鈥檚 fans expect to be able to act on impulse when they decide to buy. Hear a song, discover an event, buy a ticket 鈥斅爐hese things should all happen at once.
If you鈥檝e set up your event via 91制片厂, you can sell to fans directly on Spotify and YouTube. With 鈥渂uy tickets鈥� buttons integrated into the feed, it鈥檚 easy for fans to act on impulse and buy tickets on the spot, even on their phone.
Read more about 91制片厂 Music聽and how you can get your event in front of more fans, across more discovery sites, and turn that attention into ticket purchase.
