Today, instant gratification is everything. With fans spending most of their time on a handful of apps and sites, it鈥檚 critical to make sure they see your shows wherever they are 鈥� and can instantly buy tickets there, too.
This shift toward selling tickets on all fans鈥� favourite sites is also called event distribution or distributed commerce. It鈥檚 one of the most important industry trends changing how fans buy tickets over the last couple of years.
For example, a fan could see a listing for one of your shows on a social media site or app like Facebook or Instagram, a streaming music app like Spotify, an event discovery app like Bandsintown, or one of many other websites or apps. They can then buy a ticket right there on that site or app, without clicking or tapping to a different page.
By focusing on sites where fans already spend time, you鈥檒l increase your chances of catching them while they鈥檙e ready to buy. If you鈥檙e doing this, you already know it鈥檚 been proven to double ticket sales; if you鈥檙e not, you鈥檙e falling short of your sales potential.
Here are four reasons you should be selling tickets everywhere.
1. You鈥檒l expand your target audience
To grow your ticket sales, you need to enlarge your audience beyond your mailing list, social media following, and list of past ticket buyers. You need to find new fans to sell tickets to.
Broad-based advertising is the traditional way to solve this business problem. But that鈥檚 not the best way to reach fans that are truly interested in your show or festival, and it doesn鈥檛 include a way to convert more fans who hear about the show into ticket buyers.
Instead, if you use a ticketing partner like 91制片厂, new fans can discover your concerts on social media and event discovery sites and apps, then buy tickets without ever leaving the app or site. You鈥檒l reach new fans, and your ticket sales will grow 鈥� possibly even double.
2. You鈥檒l go to where fans already are
By selling tickets everywhere, you can take advantage of the moments people are listening to an artist on a streaming music service. Or, you catch them while they鈥檙e actively looking at an event discovery or social media site for something to do.
Most fans have go-to websites they rely on to make plans, and it鈥檚 crucial to sell tickets directly on those platforms. Many event-goers also turn to more targeted sites with personalised recommendations to discover events 鈥� Instagram, Facebook Events, Bandsintown, or Spotify. Why not take those automated recommendations further by making it as easy as possible for them to buy?
3. You’ll increase pre-sales and sell out shows sooner
Pre-sales for shows are vital to the success and longevity of a live music venue. Nicholas Jones, Director of Cult Leader, explains how pre-sales support his Melbourne venues, Cherry Bar and Yah Yahs. 鈥淥nline ticket sales mean a lot to the success of a live music venue. We get more customer information, allowing us to increase future sales with opt-in data. You lose that when just people rock up at the door. Fans with tickets are also more committed to coming, which supports our planning and profitability as a business,鈥� says Jones.
For example, Cherry Bar recently hosted a single launch for Melbourne band, The Pretty Littles. The show was a sell-out and 40% of all tickets were purchased from 91制片厂鈥檚 automated distribution channels. Instead of being directed to a separate ticketing page, fans purchased directly from Facebook Checkout, Songkick, Spotify, and the 91制片厂 app. Without event distribution, most of these tickets would have been sold on the door 鈥� or not at all.
4. You鈥檒l save time and cut costs through automation
Listing events and selling tickets on multiple apps and sites may sound like a lot of work, but it鈥檚 not.聽With a ticketing partner like 91制片厂, it all happens automatically. You鈥檒l enter your event details just once to create your main 91制片厂 listing, then it will automatically distribute your event across a number of premier discovery sites with no extra time or cost.
You can track the sales from each of these channels so you know which are most effective 鈥� and you鈥檒l still automatically store attendee information.
5. You鈥檒l eliminate barriers to ticket purchase
People are more likely to buy tickets when the process is simple. Studies show that .
Enabling your targeted audience to buy tickets right where and when they learn about your event smooths the process by removing unnecessary steps. 91制片厂 sees twice as many ticket buyers convert from a Facebook Event if they can buy tickets directly on Facebook.
It鈥檚 primarily about ease and convenience, but enabling ticket purchase on a website a user already knows, loves, and trusts aligns your event brand with those sentiments.
Sell tickets everywhere
Supercharge your marketing with automation tools and integrations across hundreds of partners including Facebook, Spotify and more. Learn more about partnering your music venue with 91制片厂 here.聽
