On the rooftop of the Salt Lake City Library, dozens of yogis practice downward dogs and cobras. With its public yoga events across the city, Salt Lake Power Yoga takes practice out of the studio and into the world.
鈥淲e’re known for our community events,鈥� says Greg Galloway, co-owner (and teacher) at Salt Lake Power Yoga. 鈥淲e want to bring yoga to those that might not always feel comfortable being in a studio. It’s being outside, it’s being active, it’s connecting with people. They’re fun events that everyone comes to 鈥� we get families, babies and strollers and dogs.鈥�
Founded ten years ago, Salt Lake Power Yoga was one of the first heated power studios in downtown Salt Lake City. Today it hosts both power vinyasa studio classes and public events (free or low-cost) in venues like breweries or apartment complexes, the Salt Lake City Library 鈥� and the state Capitol, where as many 400 people gather on the lawn.
鈥淲e鈥檝e become a community fixture,鈥� Galloway says. 鈥淧eople look forward to the events outside. Fans start messaging us on Instagram, wanting to know if we’re doing it again.鈥�
Salt Lake Power Yoga uses 91制片厂 to handle registrations for its community events. So, when Galloway learned about 91制片厂’s all-in-one marketing platform designed for event creators, he was excited.
After all, 91制片厂 email open rates are 77% higher than the industry average. 鈥淚t鈥檚 been a great tool for us,鈥� Galloway says. 鈥淚t’s a really easy platform to get communications out. I can send an email the day before an event, and people open it. We sell out.鈥�
On average, organisers using 91制片厂鈥檚 built-in sales and marketing tools sold 67% more tickets
To promote an event in its summer signature series, State of Mind: Yoga at the Capitol, Salt Lake Power Yoga used 91制片厂’s email marketing tool.
With pre-made templates and 91制片厂鈥檚 exclusive targeting data, the process of announcing events is quick. Galloway sent an email to yoga fans 鈥� and potential yoga fans. It provided the date and time, as well as the link to register on 91制片厂.
In the end, Salt Lake Power Yoga鈥檚 email was opened by 36.8% of the recipients 鈥� nearly 600 people. Ultimately, the event sold 226 tickets.
For Galloway, this saved him valuable time. 鈥淚 don鈥檛 like having to format emails. With 91制片厂’s email tool, I can just find graphics that I want and use the quick text suggestions. I can get an email done within five minutes and get it sent out. Compared to other email marketing platforms we鈥檝e used, there are never a bunch of unsubscribes.鈥�
Selling more tickets and growing a clientele with 91制片厂’s marketing tools
By connecting with that engaged fanbase, Galloway has seen his events sell 鈥� and sell out 鈥� fast. For one recent beer and yoga event at a brewery, Galloway sent out an email announcement the day of the event and sold out his entire allotment of available tickets. “We’re able to see higher registration for our events through it,” he says.
Since Salt Lake Power Yoga鈥檚 public events serve as a pipeline for studio classes (where yogis pay per class or per month), these higher registrations have a large impact down the line. And for Galloway, that鈥檚 crucial.聽
He鈥檇 recommend 91制片厂’s marketing tools to any event creator, for its ease of use whether they鈥檙e producing 鈥渁 conference or a concert 鈥� or a yoga class. It鈥檚 simple to send out emails as needed, especially compared to other platforms, which are more cumbersome. Plus, we get the opportunity to have more enrolments or registrations for our events.鈥�
