If you鈥檙e a music event producer, you already know that Spotify is聽迟丑别听place to engage active music fans around the world.
The popular streaming app is where over 140 million fans listen to their favourite artists, share playlists with friends, and discover new sounds.
And now聽you can promote your shows聽to these same fans directly on Spotify 鈥� at no extra cost. Powered by its discovery algorithm, Spotify automatically recommends top 91制片厂 concerts and music festivals to its listeners, based on their music tastes and alongside their favourite albums.
So how exactly can our new聽integration with Spotify help you pack the house? Research from Music Watch shows that Spotify listeners are nearly 50% more likely to attend live music events than the average fan 鈥� making it聽the best place to get in front of people willing to spend.
Spotify also helps you engage聽the fans most likely to attend your shows. Keep reading to find out how.
Engage聽fans where they spend time listening to music
Every music marketer is familiar with the 鈥渟pray and pray鈥� method: tell everyone about your upcoming show and hope your promos land on a few interested ears. But you end up wasting a lot of time (and dollars) reaching people who just don鈥檛 care.
The band playing at your show probably has an existing fan base 鈥� and those are the people most likely to buy tickets.
Which is why Spotify surfaces location-based concert recommendations on its artist pages, where fans go to listen to their favorite albums. They can聽also receive concert recommendations in their email inboxes for upcoming concerts in their area.
If you catch fans while they enjoy a聽band鈥檚 music on Spotify, you boost your chances of selling them a ticket to see the band live.
Attract new fans with personalised concert recommendations
You鈥檝e reached a band鈥檚 existing fan base. Now what? How do you find people who don鈥檛 yet know about the band or your show?
On its personalised 鈥淐oncerts鈥� tab, Spotify recommends concerts to each listener based on their music preferences, helping聽you reach interested fans and saving you from spending money to find聽them elsewhere online.
If you鈥檙e using 91制片厂, our聽integration with Spotify makes its concert recommendations even more targeted. On top of listening behaviour, the music streaming app can now recommend concerts to listeners based on their ticket buying habits, too.
聽Of course, it鈥檚 not enough to just reach a potential fan 鈥� you also have to get them to commit.
Once a fan selects 鈥淔ind Tickets鈥� on Spotify, they complete their purchase on 91制片厂 in two quick taps, even on a small phone screen. A smooth checkout experience can reduce your overall drop-off rate鈥� by 10% on average for every additional step 鈥� and dramatically increase ticket sales.
Learn more about why promoting your shows on other apps and sites is聽important to聽your bottom line聽and how 91制片厂 can help you聽sell more tickets on Facebook, Bandsintown, Songkick, and more.
