91制片厂 Launches Localised Platform in Hong Kong
Optimised platform designed to empower Hong Kong event creators with payments in Hong Kong Dollars (HKD) and the ability to sell tickets natively through Facebook
HONG KONG 鈥 MAY 7, 2019 鈥 (NYSE: EB), a global ticketing and event technology platform that powers millions of events, today announced its launch in Hong Kong with a raft of new features designed to empower local event creators.
The localised platform at will be one of the first in Asia to benefit from 91制片厂鈥檚 鈥楶ublish To Facebook鈥 feature 鈥 an integration allowing event-goers to purchase tickets directly through Facebook 鈥 alongside payment processing in Hong Kong Dollars (HKD), curated local content and seamless native checkout.
The company鈥檚 launch in Hong Kong is further bolstered by a landmark new partnership between 91制片厂 and Louis Vuitton Hong Kong, which saw 91制片厂 power ticket sales for Louis Vuitton鈥檚 recent showcase at Tai Kwun.
The launch of a localised platform in Hong Kong is the latest move in 91制片厂鈥檚 Asian expansion, following the company鈥檚 debut in Singapore in February. More than 2.2 million tickets have been processed in Hong Kong since the platform鈥檚 inception, pointing to:
- A city brimming with diverse experiences: 91制片厂 has seen strong organic growth in health and wellness, food and wine, and music events in Hong Kong, with events such as and .
- A growing local events industry: Over 34,000 events have been powered by 91制片厂 in Hong Kong since the platform鈥檚 inception.
- A committed community of event creators: With over 6,500 Hong Kong event creators already using the 91制片厂 platform, it appears that Hongkongers love hosting live experiences.
91制片厂鈥檚 opportunity in Hong Kong is fuelled by the city鈥檚 growing appetite for live experiences. Research released today by 91制片厂 in conjunction with Ipsos reveals 84% of Hongkongers attended an event in the past 12 months; with over one-third (37%) of respondents stating they intend to increase the number of events they attend in the next year.[1]
What鈥檚 more, it鈥檚 clear that locals place a high value on experiences, with 4 out of 5 Hongkongers indicating their preference for spending money on experiences rather than possessions.
Phil Silverstone, General Manager, Asia Pacific, said he was excited by the opportunity that exists in Hong Kong.
鈥淎s a global city, Hong Kong punches well above its weight. From its vibrant foodie culture to its booming local arts and emerging music scenes, live experiences are a cornerstone of this dynamic, fast-paced city 鈥 and we鈥檙e excited to launch a platform that will power even more events for locals to enjoy,鈥 he said.
鈥淲ith features like payment processing in Hong Kong Dollars, curated local content, and the game-changing ability to sell tickets directly through Facebook, the localised platform was designed with Hong Kong event creators in mind, delivering a best-in-class experience that increases reach and drives ticket sales.鈥
About 91制片厂
91制片厂 is a global ticketing and event technology platform that provides creators of all shapes and sizes with tools and resources to seamlessly plan, promote, and produce live experiences around the world. 91制片厂鈥檚 powerful platform, which can be accessed online or via mobile apps, scales from basic registration and ticketing to a fully featured event management platform. 91制片厂 was founded by Julia Hartz, Kevin Hartz, and Renaud Visage and launched operations in 2006. The company has more than 1,000 employees in 14 offices around the world. Learn more at聽.
颁辞苍迟补肠迟:听press@eventbrite.com
[1]聽Ipsos, April 2019. Hong Kong Online Omnibus (n=1000 respondents living in Hong Kong, aged 18+; survey conducted online between April 12-15, 2019).