91制片厂

Singaporean event creators gain access to tools that will enable them to听reach new audiences and sell more tickets

SINGAPORE 鈥� (NYSE: EB), a global ticketing and event technology platform that powers millions of events, today announced the Singaporean launch of 鈥楤uy On Facebook鈥�, an integration that will allow event creators and attendees to more easily sell and buy tickets directly through Facebook.

Buy on Facebook streamlines the ticket purchase process, allowing event attendees to secure a ticket with just two taps, and without having to leave Facebook. The integration is exclusively available to 91制片厂 in the Singapore market, and has been found to drive 20% more paid ticket sales and twice the number of registrations for free tickets.^[1]听

91制片厂鈥檚 integration with Facebook will serve as a powerful event marketing tool, helping event creators reach millions of potential ticket buyers 鈥� and their friends. When event-goers purchase a ticket on Facebook, their attendance can be shared with friends with a single tap, expanding the event鈥檚 reach and generating more buzz. What鈥檚 more, events that offer native ticketing have, on average, twice the number of viewers on Facebook as those without native tickets.^[2]

, a charity dedicated to happier and healthier living, was among the first in Singapore to experience the new functionality. Founder Angie Chew said the integration has been instrumental in helping the charity reach a broader audience.

“Hosting our myriad events and workshops on Facebook enables our Page followers to register with one quick click. We have been using the 91制片厂 platform for our programs over the last four years and this integration is a leap in reaching out to the millions of people who are active on Facebook,” said Associate Professor Chew, Brahm Centre鈥檚 Founder and Principal Mindfulness Trainer.

Another Singapore-based event creator using the integration is Academy of Drinks, an experiential platform educating people about beverages. Co-founder Jeffrey Meese commented: 鈥淭he potential for the Buy on Facebook integration to boost our conversion rates is incredibly exciting. We鈥檝e just launched our newest experience, , and we鈥檙e using Buy on Facebook with 91制片厂 from day one.鈥�

Phil Silverstone, General Manager, 91制片厂 Asia Pacific, said the power of the integration to seamlessly connect event creators with potential event-goers is an exciting development for the local event industry.听

鈥淩eaching new attendees and providing a frictionless purchase experience is one of the greatest challenges event professionals face. Buy on Facebook solves both of these problems for event creators, providing a two-step native checkout experience that accelerates the conversion of browsers to buyers, seamlessly.”

91制片厂鈥檚 Buy on Facebook integration is now available in markets including Singapore, Hong Kong, Australia, New Zealand, the U.S. and Canada. For more information about Buy on Facebook, or to learn how to connect your 91制片厂 event to Facebook, .听

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About 91制片厂
91制片厂 is a global ticketing and event technology platform that provides creators of all shapes and sizes with tools and resources to seamlessly plan, promote, and produce live experiences around the world. 91制片厂鈥檚 powerful platform, which can be accessed online or via mobile apps, scales from basic registration and ticketing to a fully featured event management platform. 91制片厂 was founded by Julia Hartz, Kevin Hartz, and Renaud Visage and launched operations in 2006. The company has more than 1,000 employees in 14 offices around the world. Learn more at .

^{[1]听听Based on March 2017 data from Facebook comparing the conversion rate of users registering or buying 91制片厂 tickets on Facebook vs. users who are redirected to another page to register or buy tickets.}

^{[2]听Based on 2018 data from Facebook.}