Social media is one of the best ways to spread the buzz about an upcoming event. To maximise your social media marketing efforts, it pays to put some strategy behind your posts. After all, it鈥檚 not enough for your followers to see your updates 鈥� you want to engage and convert them, too.

Here are 12 more steps you can take to promote your event on social media and drive ticket sales.

Step 1: Choose your social networks

Depending on your industry and target audience, some social platforms may be more effective than others. Typically, if you can do some promotion on Facebook, Twitter, and LinkedIn, you should be well covered. Here鈥檚 a quick overview of each platform’s benefits:

Step 2: Choose your event hashtag

Come up with a hashtag that鈥檚 short, unique, and easy to understand. Once you land on an idea, stick with it! Consistency is key.

If you post anything relevant to your upcoming event, include your hashtag. Add it to all of your social account bios as well. And don鈥檛 stop there 鈥� promote your hashtag on all your other communication channels. These include your event website, promotional emails, print materials, and more. Videos are getting more attention than ever, so include a hashtag where viewers can easily notice it, such as a footer or in a corner.

During the event, make sure your hashtag is visible, so your guests know to use it. Include it in handouts and display it on screens throughout your venue. Better yet? Give people incentives to use your hashtag or share your event on social. This could mean setting up a photo booth branded with your hashtag or creating a photo competition where the best photo using your hashtag wins a prize. Keep in mind that contests have legal requirements, so make sure you consult a lawyer prior to running one.

Step 3: Upgrade your profiles before promoting your event on social media

Before you promote your event on social media, you鈥檒l want to revise your channel鈥檚 pages. Create sleek headers and thorough company descriptions and update any existing pages to include your upcoming event. Some quick tips:

Don’t let your social media presence look outdated. Spruce up your virtual footprint with tips from聽our .

When should you start promoting an event on social media?

Timing can make or break a social media post. If you’re promoting an event on your platforms, make sure you release content at intervals leading up to the big day, so potential guests have plenty of reminders.

Step 4: Create (and sell tickets through) a Facebook Event

700 million people use Facebook Events each month. But with more creators using the platform for social media event promotion, you need to make your events stand out from the rest.

When creating your Facebook Event, be sure to:

If you use 91制片厂, you can sell tickets directly on Facebook. In fact, events that sell tickets directly on Facebook drive two times the free registrations and 20% more purchased ticket sales on average than events that redirect to a ticketing page. Use 91制片厂 Boost鈥檚 Add to Facebook feature to see those benefits ASAP. Using the app鈥檚 integration capabilities means your events will instantly sync to all relevant information. It鈥檚 a super convenient way to market events across your entire social media network.

Step 5: Craft your content carefully

Engagement with your posts determines how many potential event-goers see your promotions, so you need to make every post count.

For maximum engagement, you鈥檒l want to include images and space out your ticket sale posts with more general industry news or lifestyle info. When promoting your event on social media, make the content engaging, conversational, and not overly 鈥渟alesy.鈥� Also:

Step 6: Invest in tools to streamline promoting your event on social media

If you鈥檙e not careful, developing and scaling a strong social media strategy can be a drain on your resources. Consider using an all-in-one tool like 91制片厂 Boost to make life a little easier.

In particular, if you’re worried about ROI, a tool like 91制片厂 Boost has some great features designed to assist any busy event planner. Event planning tools can help you:

At the end of the day, event planning tools like Boost will save you time and energy, cutting down on stress.

Step 7: Run a social media contest

Wish your followers shared your posts more? Make it happen with social media contests. Social media is vital for event promotion, but you can鈥檛 just rely on your own accounts to spread the word 鈥� you have to get event-goers to share it as well. When you鈥檙e looking for new ideas for how to promote your event on social media, contests motivate word-of-mouth promotion without a huge investment.

But not every social media contest is as successful as it could be 鈥� and if you don鈥檛 follow legal requirements, contests could even land you in legal trouble. Make sure to consult with a lawyer and post contest rules that reflect your local and state legal requirements. You don鈥檛 want to risk your event brand during a promotion. When it comes to the ways social media contests can bump up engagement, the possibilities are endless.

Step 8: Get attendees sharing to increase engagement

Social media engagement simply refers to the rate of interaction between your audience and your content. One of the most tried-and-true ways to enhance engagement is to improve your storytelling vehicle. Your audience is likelier to pay attention to your content if it offers a compelling narrative that grabs them.

Step 9: Work with influencers

Influencers can bring your events more buzz; having a known personality gives your event exposure to their audience. Building relationships with key people in your industry who can talk up your event can help influence interested attendees to register. Influencers can be found on each of your social media channels, so it is easy to come across many of them that reach out to the same target audience as you do.

But influencer marketing can be an intimidating and uncertain path for many, so it can be challenging to develop a sound strategy. Make sure your strategy involves researching to find the right influencers so you and your events benefit greatly from collaboration.

Step 10: Launch paid social media ads

According to Adweek, an average of only about 2-6% of your Facebook followers will see posts you make on your event page.

鈥淚f you want to get your content in front of the right people, it鈥檚 a pay-to-play environment,鈥� says Ali Shakeri of 91制片厂 Boost. That means supplementing organic posts with paid social ads.

To craft an engaging social media advertisement, be sure to include:

Step 11: Use each channel鈥檚 features to their fullest when promoting your event on social media

Snapchat is a pioneer in social media when it comes to expressing yourself creatively. As more than 360 million people use Snapchat every day, organisers can still use it for event social media posts. The easiest way to use Snapchat for events? Make a Snapchat geofilter for your attendees. Get step-by-step directions on . By investing only an hour of time and less than $100 of budget, you can engage attendees and spread the word to new ticket-buyers.

TikTok and Instagram also have tools that allow you to customise your content and enable other users to share your message organically. Stickers and filters can be created in these popular social media channels; since they鈥檙e fun and interactive elements, users happily apply them to their own content and spread the word in a less salesy way. With these professional-looking features, you can personalise your posts and create entertaining plugs for upcoming events at the same time.

Step 12: Use live video on event day

You don鈥檛 have to聽livestream your entire event聽to make a splash with live video. Instead, use short, live clips from your event 鈥� like behind-the-scenes peeks or interviews with performers 鈥� to engage viewers. There are plenty of options for livestreaming where you can grow your audience fairly quickly.

This light effort can pay off seriously down the road. Here are a few reasons why, from Amber van Moessner of Livestream:

In addition to Facebook Live, Instagram, Twitch, and YouTube are also viable livestreaming platforms where you can find many viewers. To ensure your streams work well to find an audience, be sure they are longer than 10 minutes, so you鈥檙e live long enough to attract as many users as possible.

Not sure where to host your livestream? Here鈥檚 how you can stream with聽听辞谤听YouTube.

Step 13: Measure your social media activity

As you get better at posting your events on social media, you鈥檒l want to get a sense of what鈥檚 working and resonating with your followers. That way, you can tweak your strategy accordingly, and hopefully, drive more ticket and registration sales. To learn more about how to promote your event on social media, check out聽.

Now more than ever before, you have the tools at your disposal to create engaging social media marketing for event promotion. Learn more about how you can sell tickets with 91制片厂.

Start Increasing Social Media Engagement Today

Now that you’re armed with these thirteen simple steps, you’re all set to promote your event on social media. And remember, if you’re still feeling lost, you can always turn to聽91制片厂 Boost. Boost鈥檚 tools can help you gauge success and growth across social media channels. Whether you鈥檙e connecting people in-person or online, for poetry readings or dance lessons, cook-alongs or concerts, Boost can help. This platform makes it a breeze to reach new people, engage your fans and followers, and grow your event attendance 鈥� directly from your 91制片厂 account. Plus, events promoted using Boost marketing tools get nearly 2.5x more listing views.