When a curious event-goer lands on your website, you鈥檝e only got . Will your event website grab someone’s attention in such a short amount of time?
If it鈥檚 not, that might be because event websites are very different from every other website. And if you don鈥檛 understand why your site should be different, your event attendance may suffer as a result.
Transform your website into the ultimate salesperson for your event by including these essential elements.
Event website essential #1: Visual cues capture and hold event-goers’ attention
The visuals you choose for your site are the fastest way to help event-goers understand what your event is about. The human eye processes images in 鈥� and authentic pictures of satisfied attendees really help site visitors imagine themselves at your event.
Here鈥檚 how to make the most out of your visual cues:
- Event name or logo. Help visitors know they鈥檝e landed on the right website by putting your logo at the top of your home page, as well as on every page of your site, so it鈥檚 always one of the first things they see.
- Event images. You want to help people imagine themselves at your event and the best way to do that is with pictures of satisfied attendees at your event. Use a professional photographer if you have the budget, or check out quality stock photography sites.
- Colours, typography. Help your website present a cohesive visual identity by choosing a colour palette of one to two primary colours and three to four secondary colours, and using a font that is legible, and sticking with both across all your marketing.
Event website essential #2: Essential event details pique your visitors’ interest
There鈥檚 nothing more frustrating for site visitors than having to dig around your event website for key details, like date, time, or location. That鈥檚 why it鈥檚 so important to make sure that people can scan your pages and quickly find critical information.
Here鈥檚 how to make the most of your event info:
- Date and time. Make sure site visitors can scan your home page and easily find out when your event is and what time it鈥檚 at. The higher up this information is, the better.
- Location. Just as important as when is where. Put location information up high, alongside your date and time, so it pops out at site visitors. You can also consider embedding a Google map on your website to improve search engine rankings.
- Lineup or agenda. At the root of all effective web copy is a deep understanding of the reader and their needs or interests. After the where and when, is the why 鈥� e.g. who is speaking, who is playing, what value will I be getting out of this event?
Event website essential #3: Clear next steps turn visitors into attendees
Once event website visitors have determined your event is worth attending and that it fits their schedule, it needs to guide them into the purchase process. This, according to 91制片厂 Event Website Product Designer Yunji Kim, is a critical moment for your site.
鈥淚f someone can鈥檛 easily identify the date and location of your event, they might look around for it,鈥� says Kim. 鈥淏ut if they can鈥檛 quickly begin the purchase process, they might think twice about attending your event.鈥�
Here鈥檚 how to make the most of your purchase info:
- Ticket options and availability. Your event management solution should be embedded into your website so people can buy tickets or register without being redirected.
- Call to action. Your event website is a treasure map, and your call to action is the giant red 鈥榅鈥� that says 鈥淥ver here!鈥� Show attendees the way to check out with a strong CTA.
Make your next event website irresistible
Wish you could see event website examples? Find out what the experts at 91制片厂 call the good, the bad, and the ugly of event websites in聽this ebook.
