91制片厂

Originating in New York, runs events focused on making mindful living fun and accessible to everyone, with the tagline 鈥楩ind Your True North鈥�. There are two main events hosted by Wanderlust:

• Wanderlust Festival 鈥� a 4-day retreat celebrating mindful living with yoga, meditation, live music, artists, classes, and food and wine experiences
• Wanderlust 108 鈥� the world鈥檚 only 鈥榤indful triathlon鈥� featuring a 5km run/walk, yoga class, and guided meditation

Wanderlust brings together a host of brand partners and a strong music lineup to create modern, enjoyable events with purpose. Since 2009, events have been held throughout North America, South America and Europe. Jacque, a yoga teacher, and her husband Jonnie, a music festival organiser, brought the brand to the Southern Hemisphere from 2014 – 2017.

In their first year, Jacque and Jonnie were faced with the complexities and mammoth workload of running a large schedule of activities across multi-day events. In 2015, they partnered with 91制片厂 to drastically reduce their workload and successfully ran two festivals and eight triathlon events across Australia and New Zealand by 2017.

鈥�91制片厂 does so much more for us than just sell tickets鈥� explains Jacque. 鈥淭he integrations and data available to us has taken away months of extra work, which has been invaluable to us in growing the event and entering new markets.鈥�

91制片厂 ticketing allowed Wanderlust to:

• Offer a multi-tiered pricing strategy to drive early registrations
• Automate a heavy administrative workload with best in class integrations such as Sched, MailChimp, SurveyMonkey, WordPress, and Facebook Events
• Manage 200 festival activities in a simple, user-friendly way
• Integrate ticketing and event scheduling into their own app and website, increasing ticket sales by 53% and eliminating paper waste
• Offer bookings for partner activations, providing a better attendee experience and reducing lengthy queues

Want to use 91制片厂 to power your festival? Contact us by听getting in touch here听or calling 1800 820 172 (AU) or听0800 448 422 (NZ).

Automation reduces staff workloads and provides a better attendee experience

Wanderlust Festivals are large, multifaceted events offering around 200 activities a day across eight or more venues within the festival site. This initially presented a logistical nightmare, with activities varying in capacity and some requiring an upgraded ticket at extra cost. In their first year, Wanderlust needed a full time staff member just to manage scheduling for attendees.

Solution

91制片厂鈥檚 seamless integration with Sched听turned scheduling into a fully automated process for Wanderlust Festival. Within the Wanderlust app, attendees could log in to their 91制片厂 account to create their own schedule and instantly upgrade their tickets for premium experiences and exclusive classes.

Brand activations could also be booked, giving partners an idea of what to expect and cutting down lengthy queues for their free activities, such as the popular Beauty Bar by Aveda. Best of all, this information is instantly synchronised with 91制片厂, so organisers knew exactly how many people would be at each class or activity. Organisers also established rules to prevent attendees from overbooking their schedules, reducing no-shows and providing accurate information when planning resources for classes and workshops.

鈥淏efore using 91制片厂 and Sched, we had one person who was literally employed just to manage the scheduling and capacity for our classes! Now everything happens seamlessly. When people chose to upgrade their tickets to a dinner or aerial yoga class, they can add it to their schedule and purchase through 91制片厂 in one transaction, without leaving our app or website. The integrations within 91制片厂 are invaluable to us 鈥� they have removed months of work from our team so we can focus on providing a great event.鈥�
Jacque Halstead, Head of Business Development and Programming
Wanderlust Australia & New Zealand

Powerful analytics provides ROI for organisers and sponsors

When seeking financial support and council approvals for large events, organisers need to show their event is providing value to their sponsors. Wanderlust organisers needed easy access to data and reporting to apply for funding and retain valuable brand sponsorships such as adidas and Aveda. When growing a brand in a new market, attendee data also fuels growth by aiding more efficient and effective marketing campaigns.

Solution

Using 91制片厂 analytics allowed Wanderlust organisers to secure and retain local funding by providing essential geographic data to show where their attendees are travelling from. Just 10% of attendees live in the local areas of the festivals, with the majority bringing tourism spend into town.

Knowing their attendees also helped focus their advertising and communication efforts. For example, organisers know most last minute sales for the Sunshine Coast event come from Brisbane and advertised accordingly. They also used attendee data to create lookalike audiences to drive effective Facebook promotions.

鈥�91制片厂 reporting allows us to see a breakdown of our audience via city, state, and country 鈥� and it鈥檚 really simple to export 鈥� which is essential when we鈥檙e applying for funding. We ask custom demographic questions at ticket checkout to learn more about our audience for our festival and 108 events too. This pre-event information is invaluable when securing partnerships and generating PR for our events鈥�.
Jacque Halstead, Head of Business Development and Programming
Wanderlust Australia & New Zealand

Simple, no-fuss checkout solution drives ticket sales

Wanderlust offered tickets to their festival events over six tiers, encouraging attendees to register early to take advantage of discounted pricing. For their first event, they didn鈥檛 advertise the ticket prices on their website, because they needed to update this manually via WordPress. This became confusing and frustrating for attendees who wanted to know pricing before starting the registration process.

Solution

As 91制片厂 ticketing is embedded within the Wanderlust website, the prices are automatically shown depending on what tier is available. When Tier A sells out, Tier B goes on sale immediately, with no manual work or daily monitoring required. Attendees saw all 91制片厂 information within the Wanderlust website or app, so they always had up to date information without leaving the site. As well as providing a positive customer experience for attendees, this reduction in barriers to purchase converts 4x more sales than the industry average.

鈥淥ur festival has multiple ticket types and attendees can buy a single or multi-day pass, or a music-only ticket. We also use tiered pricing to stagger ticket releases. We never used to include pricing on our website, because some tiers sell out within hours and we needed to update the website every time a new tier went on sale or a day sold out. Now we don鈥檛 have to worry because everything pulls straight from 91制片厂. This is my absolute favourite feature! It sounds so simple, but it has a big impact on us and our ticket sales increased by 53% in our second year.鈥�
Jacque Halstead, Head of Business Development and Programming
Wanderlust Australia & New Zealand

Communication tools to keep attendees engaged

Wanderlust events work towards more than providing a one-off experience, wanting to ensure participants feel part of the global Wanderlust community. To communicate easily to attendees, they needed simple solutions to provide instant notifications during events, as well as tools to help build their community all year round.

Solution

Wanderlust used MailChimp to communicate to their attendees weekly, using 91制片厂 data to segment their audience and send targeted messaging to optimise engagement. Emails sent within a week of their last event achieved an average pre-sale of 200 tickets while keeping attendee retention high 鈥� more than half of all festival attendees are repeat customers. Their regular eDMs see an average conversion rate of 35%.

They also have a strong global social media presence on Facebook and when an attendee purchases a ticket via 91制片厂, they are automatically invited to join the Facebook event, providing organisers with another channel to engage attendees.

For communication during the event, the Wanderlust app integrates the 91制片厂 login, allowing attendees to instantly access their ticket information and event schedule, alongside event app features such as instant notifications, site maps, and waitlists for popular activities.

鈥淥ur event app uses 91制片厂鈥檚 information and the Sched integration, all branded within the Wanderlust app. Sustainability is one of our core values, and six months ago we were able to go paperless as an event 鈥� doing away with the waste of printed maps and schedules. It also ensures that everyone always has their ticket and can receive up to the minute information in an instant鈥�.
Jacque Halstead, Head of Business Development and Programming
Wanderlust Australia & New Zealand

Key Results

1. 91制片厂鈥檚 real-time analytics and robust reporting solution gave Wanderlust all the data they need at their fingertips to increase revenue and sustain attendance growth of more than 20% YoY. Attendee data from ticket purchasing and activity check-ins helps Wanderlust secure funding and sponsorships, create effective marketing campaigns, and identify the most popular activities for ticket upgrades.
2. With 91制片厂鈥檚 industry-leading ticketing platform and powerful extensions such as Sched, MailChimp, Facebook, SurveyMonkey, and WordPress providing seamless automation, Wanderlust drastically reduced operational costs and administrative workload for their events.
3. More than half of all festival attendees have attended a previous event and targeted eDMs drove more than $80,000 worth of pre-sale tickets听within a week of their festival events.
4. With 91制片厂鈥檚 mobile ticketing fully integrated into their event app, Wanderlust achieved their goal of becoming a paperless event 鈥� eliminating waste from site maps and attendee schedules.

Want to use 91制片厂 to power your festival? Contact us by听getting in touch here听or calling 1800 820 172 (AU) or听0800 448 422 (NZ).