How TEDxMelbourne Uses 91制片厂 To Understand and Grow Their Community
TED is a nonprofit organisation devoted to “Ideas Worth Spreading”. The annual TED Conference invites the world鈥檚 leading thinkers and doers to speak in front of audiences to spread ideas that will change the world.
, licensed under the TED umbrella, is a local, self-organised program of events that brings people together to share in a TED-like experience. They produce four ticketed events per year, which include 3-9 speakers delivering 18 minute 鈥淭EDxTalks,鈥� live performances, and recorded video to spark deep discussion and connection in small groups.
In 2009, they turned to 91制片厂 to deliver the best-possible ticketing and registration experience for both the event organisers and attendees.
91制片厂 has helped TEDxMelbourne to:
- Save time with event management tools
- Engage attendees before, during, and after each event
- Track the outcome of marketing campaigns with reporting tools
Want to use 91制片厂 to power your community event? Contact us by聽getting in touch here聽or calling 1800 820 172 (AU) or聽0800 448 422 (NZ).
Time Management
Managing four big events a year, TEDxMelbourne has no time to waste on setting up event pages or processing registrations. To ensure efficiency, each event page must clearly communicate relevant information to attendees, and make it easy for them to register.
Solution:
Using 91制片厂, TEDxMelbourne created branded event pages in three quick steps. The streamlined pages allowed attendees to register in two clicks, and access all the event information, including integrated maps. They also received automatic event updates and reminders with 91制片厂鈥檚 email functionality and MailChimp integration.
鈥�91制片厂 lays out its email and integrates maps so well, both of which are big time savers for the people attending and the organiser鈥�.
Jon Yeo, Licensee and Curator, TEDxMelbourne
Attendee Engagement
TEDxMelbourne is deeply invested in communicating with their community before, during, and after their events. Beyond simply reaching the right people for their events, they want to understand their interests so they can continue to enhance the overall event experience.
Solution:
Marketing Insight
On the backend, organisers wanted to understand attendee purchase behaviours, and to see which promotional campaigns were most effective. They especially wanted to examine these stats post-event to understand where they were most successful, and where they have room to grow.
Solution:
91制片厂鈥檚 24/7 access to real-time reporting, analytics, and tracking tools lets organisers see which marketing channels are working, and which topics are trending, so they can make adjustments on the fly. With multiple ways to slice and dice reports, they can easily deconstruct their data.