Case Study
How PeakXD Improved Their Registration Experience to Sell Out
are experts in user experience (UX) design. The Brisbane-based consultancy has more than 15 years experience consulting and designing UX projects and runs training courses Australia-wide to teach people how to design easy and intuitive user experiences.
And yet, when it came to actually enrolling in one of these courses, the user experience was anything but.
The challenge:
For businesses offering training courses, being seen as industry leaders is crucial to maintaining a strong reputation. PeakXD needed to find a registration solution that provided a good user experience to improve their brand and avoid missing out on sales.
鈥淪ince switching to 91制片厂 we鈥檝e sold out more than 60% of our events. Before, we weren鈥檛 getting anywhere near those numbers 鈥� we鈥檝e even had to cancel courses when we couldn鈥檛 get the minimum registrations needed. 91制片厂 helps get people to us.鈥�
鈥� Miranda Wee, Training Manager, PeakXD
The solution:
In January 2019, PeakXD switched to 91制片厂 to increase registrations and provide a better experience for their students. Partnering with 91制片厂 for training course registration has allowed them to:
Get in front of more people to fill every course
Provide a registration experience that reflects well on their brand as UX consultants
Integrate with the tools and payment systems they rely on
Tailor courses to meet the needs of students
PeakXD by the numbers
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4 out of 6
Events sold out since switching
to 91制片厂 -
#1 on Google
Top ranked event listing for
鈥渦x training courses鈥� -
1800+
Individuals trained in user experience
Getting in front of more people to fill classes
Most quests for information start with Google. For events, search can be expected to drive between 5-10% of ticket purchases or registrations. But these sales aren鈥檛 automatic 鈥� it takes dedicated effort to make your event rank in Google search results.
As one of Google鈥檚 top 100 most trusted sites, 91制片厂 gives event creators an instant boost to their SEO efforts. When someone searches for 鈥淯X training courses鈥�, PeakXD鈥檚 91制片厂 listing is the #1 result, increasing visibility to their courses and brand.
鈥�91制片厂鈥檚 SEO has really helped us improve our organic Google ranking, we鈥檙e now coming up first in search results. For us, that鈥檚 massive. Increased visibility means extra sales and registrations,鈥� says PeakXD Training Manager, Miranda Wee.
By listing training courses on 91制片厂, PeakXD are also reaching 91制片厂鈥檚 own powerful network of event-goers. A recent sold-out event in Canberra had 20% of all registrations come directly from 91制片厂-owned channels such as the website and app.
鈥淲e鈥檙e seeing a lot of enquiries coming through 91制片厂. It鈥檚 really easy for people to ask questions about the courses directly through the Contact function on our event listing. If they hadn鈥檛, we might have missed out on a sale,鈥� says Wee.
With small class sizes of just 20 people, PeakXD have minimum registration numbers they need to reach to proceed. This means every registration matters and could be the difference between running and cancellation.
鈥�91制片厂鈥檚 SEO has really helped us improve our organic Google ranking 鈥� we鈥檙e now coming up first in search results. For us, that鈥檚 massive. Increased visibility means extra sales and registrations鈥�.
鈥� Miranda Wee, Training Manager, PeakXD
Improving the registration experience
When you鈥檙e in the business of teaching user experience, you need to walk the walk. Like the courses themselves, PeakXD needed the user experience of their registration to be first-class.
鈥淭he interface of our previous platform didn鈥檛 provide a great experience,鈥� explains Wee. 鈥淲e had limited control over the interface and what we could change. If we use a system that provides a poor user experience, it harms our credibility because it looks like we don鈥檛 know what we鈥檙e talking about. The user experience of 91制片厂 is much better than the competition 鈥� and as a UX consultant, it鈥檚 my job to know,鈥� she says.
91制片厂鈥檚 registration interface also provides more functionality on the backend for PeakXD to manage their events. 鈥淭he dashboard is great. At a glance, it鈥檚 really clear if we鈥檝e met the minimum numbers to run an event, we don鈥檛 need to dig for data,鈥� says Wee.
鈥淎s UX experts, we need to provide a great experience for our users, or we risk looking like we don鈥檛 know what we鈥檙e talking about鈥�.
鈥� Miranda Wee, Training Manager, PeakXD
Integrating with the tools they rely on
As a small team who need to focus on delivering courses, PeakXD rely on automation to help reduce their admin workload. But as they offer courses tailored for government clients, many of their students are unable to pay by credit card. 鈥淚nvoicing was a deal breaker for us, it鈥檚 something we had to offer,鈥� says Wee.
PeakXD use accounting software, Xero, to manage invoicing and payments 颅鈥� but with no integration with their previous event management system, they needed to process all registrations manually.
91制片厂 registration not only gives students the option to pay by invoice 鈥� it automatically creates the invoice in Xero upon registration. Using Marketplace App, Zapier, data is instantly imported into their accounting software, eliminating the need to raise invoices manually.
PeakXD also use a Customer Relationship Management (CRM) tool, Infusionsoft, to manage their business and student groups. Rather than try to manage multiple systems, the Zapier app helps integrate all of their registrant data from 91制片厂. Zapier automatically exports attendee data into their CRM tool, allowing them to use their own email system and automate reminders to students.
鈥淲e have a lot of government clients and they all need to pay via invoice, so it鈥檚 great to not have to do that manually. With 91制片厂, it鈥檚 instant and clients can pay straight away without a credit card.鈥�
鈥� Miranda Wee, Training Manager, PeakXD
Tailoring courses to the needs of students
When running a training course to help people learn a new skill, you need to cater for more than just dietary requirements. You need to know who is in the room, so you can deliver the information most useful to their roles. PeakXD uses custom registration questions to learn more about their attendees 鈥� and tailor their courses accordingly.
鈥淚t鈥檚 helpful to capture information about our attendees and their experience on registration. If we have 20 people coming to the class and they鈥檙e all working in UX roles, we need to run a course differently than we would if they were all business analysts,鈥� explains Wee.
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