91ÖÆƬ³§

Beer InCider launched in 2013 when founder, Marty Keetels, had a vision to quit his day job in commercial law and create an event that celebrated local independent breweries and alternative music. Learn about Beer InCider’s success in the video below:

Marty wanted to partner with companies that could grow with the festival, so he chose 91ÖÆƬ³§ as their ticketing provider in 2014 to access industry-leading technology and the support of an experienced account management team.  

Since partnering with 91ÖÆƬ³§:

• Festival attendance has more than tripled with the help of marketing integrations and a suite of data that allows organisers to optimise conversions in the ticket buying journey
• In 2017, 10% of tickets were purchasing through Facebook Events, with the innovative new Facebook Checkout integration
• 91ÖÆƬ³§ reporting and analytics shows organisers valuable demographic data, which is used to attract sponsors and target marketing

“By using 91ÖÆƬ³§ we can actually see where people are purchasing from. That information is great for sponsorships and to being able to tell where we’re dragging people from — from a regional perspective…By using 91ÖÆƬ³§ as part of the suite of data that we look at we can actually see where people go in their ticket buying journey, so we can see where a customer falls off, or whether they go through to purchase a ticket.”
Marty Keetels, Founder, Beer InCider

Want to use 91ÖÆƬ³§ to power your festival? Contact us by getting in touch or calling 1800 820 172 in Australia or 0800 448 422 in New Zealand.