Cultivating a social media presence is an essential part of your event marketing strategy. , 58.4% of the global population uses social media 鈥� for more than two hours a day. This presents a major opportunity for reaching your audience where they鈥檙e already hanging out.听
: Social media should be at the crux of your marketing plan. In fact, that 88% of marketers credit social media with affecting their bottom line, with the top goals for marketers鈥� outreach on social media being brand awareness, engaging your community, and growing your audience.听
But with , figuring out where, when, and how to reach those people can be challenging 鈥� especially on top of creating your events.听
This is where we come in. Our experts at 91制片厂 Boost have done the work for you and rounded up the best social platforms for event marketing, so you can easily decide which is right for your business and why.听
Best social media platforms for your events business听
While you have dozens of social media platforms to choose from 鈥� Pinterest, Reddit, and WhatsApp, included 鈥� we鈥檝e honed in on the three best options for your event marketing.听
What it is:
Designed for sharing photos and videos, Instagram is a top choice for event marketers. After all, how better to capture the feeling of a live experience than through reel footage from your event? And with the platform鈥檚 Instagram Stories feature, you can grow your Instagram following with exclusive content showcasing your brand鈥檚 character, behind-the-scenes outtakes, and values. Also, it鈥檚 so easy for your fans to tag you in the videos and photos from your events, as well as for you to engage back with them through direct messages and comments.
Speaking of your audience, Instagram has continued to see rapid growth. , Instagram鈥檚 1.5 billion users worldwide spend 11+ hours on the platform each month. And Instagram users are comfortable connecting with their favourite brands on the site: 90% of them follow a business, and听 two-thirds of users count Instagram as a way to connect with that business.听
Type of events it鈥檚 best for:
Instagram knows no bounds. Whether you lead cheese tastings or reiki trainings, you can use Instagram to build your brand with frequent, high-quality content. Just remember to keep your audience in mind.
What it is:
Facebook remains the world鈥檚 most-used social media platform: , as of 2022, 36% of the global population comprise monthly active users. While not as popular as Instagram, US users still spend more than a half hour per day on Facebook. Many users engage with local businesses through their Facebook pages, which often substitute for standalone websites. And one-third of Facebook users make a purchase directly from the platform.听
Plus, it鈥檚 a goldmine for event creators: With more than 700 million users engaging with Facebook Events each month, the platform offers serious opportunities to reach, engage, and convert attendees where they spend the most time.
Type of events it鈥檚 best for:
With 91制片厂鈥檚 Add to Facebook feature, there鈥檚 no reason every event shouldn鈥檛 have an event page on Facebook. It鈥檚 an easy way to drive engagement 鈥� and RSVPs, a surefire way to build buzz!听
What it is:
The oldest social marketing platform still in use today, LinkedIn has evolved from its position as a resum茅 repository. More than 830 million professionals use LinkedIn, as well as 57 million companies. And businesses are finding more ways to leverage their LinkedIn content. After all, the site generates leads .听
, 鈥淯sing [LinkedIn] posts to market to potential customers is a very time- and cost-effective way to open the door to new business.鈥� And that new business might be driven by your brand鈥檚 internal strategy. that, 鈥淓mployees are 14x more likely to share content from their employers than other types of content on LinkedIn.鈥�
Type of events it鈥檚 best for:
Conferences, seminars, lecture series, and networking events are great fits for LinkedIn. But don鈥檛 limit yourself. Posting quality organic content that鈥檚 relevant to your events is a great way to cast your brand as a thought leader.听
TikTok
What it is:
The short-form video-sharing app is a scroller鈥檚 dream and another platform like Instagram that lets you and your attendees post content that captures the experience of a live event. With content that ranges from pithy to educational, think of TikTok as a micro-YouTube.听
And if you want to wrap your head around TikTok鈥檚 presence in its users’ lives, check out these numbers. Globally, , and 90% of users access it on a daily basis. In Q4 2021, . Phew!
Brands on TikTok see greater success when leveraging . Including catchy sounds, harnessing TikTok trends, and bringing an authentic emotional appeal to your content helps users respond to the content. And don鈥檛 forget to make your point fast. TikTok research finds 63% of videos with the highest click-through rate articulate their message in the first three seconds.
Type of events it鈥檚 best for:
TikTok is a win for anyone good at keeping it brief. If you think in soundbytes, the app is for you and your events. Worried that it鈥檚 a kids鈥� app? According to Sprout Social, TikTok users are growing up: .听
Schedule your social posts with 91制片厂 Boost听
Whether you鈥檙e holding workshops or networking happy hours, you know that event-goers are hungry for connection 鈥� and that means business. With Boost, 91制片厂鈥檚 all-in-one marketing platform, you can manage your email campaigns, run paid ads, analyse marketing performance, and, of course, post on social media.听
Now we鈥檙e adding another way for you to find and reach the right audience, without leaving 91制片厂. With an 91制片厂 account, it鈥檚 easier than ever to share posts on LinkedIn in just a few clicks to reach engaged professionals on their platform. Subscribe to 91制片厂 Boost, and you can even schedule your posts ahead of time. See it all come together in a clear calendar view and know you have a consistent stream of posts. The result? You get significant time back, so you can grow your attendance and market with confidence.听听听
