鈥淥ur rides take us to locations and parks and trails that you just can鈥檛 see in your vehicles. You鈥檙e riding in and amongst the wildlife, there鈥檚 not a car around. And, unless you鈥檙e on a cycling tour, you just don鈥檛 get the opportunity to enjoy that serenity.鈥

For Brett Gillett, the CEO of , sharing the picturesque landscapes of South Australia is one of the many pleasures of his job. And with rides touring wild coastlines and national parks, via vineyards, caves, and forests鈥攊t鈥檚 easy to understand why.

Outback Odyssey 2023

Stunning vistas are just one of many reasons cycling with Bicycle SA is good for the soul. The organisation also champions a sense of community, with riders building deep friendships, and hosts events for all abilities, encouraging participants to set their own pace鈥搘hether that鈥檚 pushing themselves to the limit or kicking back to soak up the scenery.

It鈥檚 all about 鈥渃reating opportunities for people to get comfortable and confident on their bikes,鈥 Brett says.

Read more: How Post-Event Surveys can Help you Learn From Attendees 鈥 and Keep People Coming Back

The annual celebrates cycling 鈥業talian style鈥. Each November, riders gear up as part of the Adelaide Italian Festival and pedal through the beautiful Barossa Valley, stopping along the way to sample wine, beer, and other delicious local produce. Your chosen route can be more relaxing or challenging, and retro outfits and bikes are heartily encouraged.

La Grande Gita 2023

鈥淎fterward, we go back to a beautiful winery and savour the day,鈥 says Brett. 鈥淲e鈥檝e got an Italian accordion player that plays in the background for us, the bonfire鈥檚 on if it鈥檚 cool enough, and we enjoy a beautiful meal in the restaurant. So, it鈥檚 a great day鈥攁nd the Italians certainly know how to party.鈥

A lot of the joy and mental health benefits of these events come from the 鈥減owerful鈥 endorphins released by physical activity, Brett explains, 鈥渨hich just make us feel good鈥.

The well-earned wind-downs and sense of community are another kind of mood boost. At the end of a day鈥檚 riding, cyclists can look forward to any combination of guitar playing, storytelling, or dancing around a bonfire. 

鈥淎 lot of our rides have the same people coming back. They bring friends and the word spreads,鈥 Brett says. 鈥淪ometimes our events are the only times that these people, who have travelled from all over Australia, get together and they pick up their friendship from the last tour. So, it is a community that embraces each other.鈥

Grand Slam 2023

It makes sense that the group forges strong bonds since they share such intense experiences. Reflecting on the epic Annual Tour 鈥 which in 2023 was a 9-day, 600km cycle exploring South Australia鈥檚 South East and Limestone Coast, including Mount Gambier and Naracoorte National Park 鈥 Brett says: 

鈥淭hey go through a lot of strain and effort together as well as enjoyment. We had some very challenging weather [this year] and some really strong headwinds that tested the best of them.

鈥淏ut they regroup at the end of each day, have a glass of wine together, and share a few stories about the most amazing scenery they鈥檝e seen along their ride. Then they go to bed and get up to do it again the next day.鈥

Read more: 6 Tips to Improve the Attendee Experience at Your Cycling Event

In 2024, the Annual Tour will take riders to Kangaroo Island, one of the world鈥檚 most sought after and spectacular destinations. As usual, a team of staff will be there to handle all the logistics, such as setting up and packing down the campsite, providing meals and transporting luggage. 鈥淲e give riders a safe place, a comfortable place,鈥 Brett says. 鈥淚t鈥檚 a real family environment that we create.鈥

Outback Odyssey 2023

When choosing a ticketing partner, Brett was keen to have a seamless, trusted user experience for attendees. 鈥淚 think that it鈥檚 really important in this day and age that [customers] feel like they鈥檙e in a trusted environment,鈥 he says. 鈥淢ost people have heard of 91制片厂, so I think trust and credibility is really important there.鈥

He also wanted to take a lot of the 鈥渉eavy lifting鈥 out of setting up and managing events, allowing his team to focus on the routes and the culture they wanted to cultivate. 鈥淓asy to resource, easy to navigate and good reporting 鈥 they were the main things we were looking for with our provider, and we feel like we鈥檙e getting that with 91制片厂.鈥

Brett believes more people are becoming interested in cycling for environmental reasons. But if that鈥檚 what draws them in, it鈥檚 undoubtedly the unique mental, emotional, and physical rewards that keep them hooked. 

鈥淥ne gentleman came all the way from the UK, and he was 87 years of age, and was knocking out about 80 kilometres a day on his bike up through some of the hilliest parts of South Australia鈥檚 Hills region,鈥 Brett recalls. 鈥淚 got in a conversation with him and he said: 鈥楲ook, if it wasn’t for cycling and the opportunities to do these sorts of things, as an 87-year-old man, I don鈥檛 know where I鈥檇 be.鈥 And we just hear stories like that all the time.鈥

All the more reason to get on your bike, we say.