Conference Registration Pricing: 3 Steps to Increase Profit
A smart pricing strategy听is essential to driving a profit. But choosing the right strategy can be听one of the more stressful parts of organising a conference.
In this guide, you鈥檒l learn how similar events determine their registration price and find out which one allows you to maximise revenue and profit for your conference. To find out which pricing strategy is right for you, get the tip sheet and you鈥檒l also learn how to:
- Find out what similar events charge attendees
- Increase an attendee鈥檚 perceived value of your event
- Calculate a higher profit margin
Simply complete the form on this page to receive a full copy of the Conference Registration Pricing Tip Sheet.
PREVIEW:
A smart pricing strategy is essential to your conference鈥檚 success. But determining how much you鈥檒l charge people for registration isn鈥檛 always so straightforward. One method is to price your registration somewhere above your costs (called 鈥渃ost-plus鈥� pricing). Some events simply charge what their competitors charge.
The best method, however, is charging what conference-goers are willing to pay.
Registration pricing methods
- Cost-plus:听Setting price somewhere above cost
- Competitive-based:听Setting price based on competitors
- Value-based:听Setting price based on attendee鈥檚 perceived value
This third method, called 鈥渧alue-based鈥� pricing, allows you to maximise revenue and profit for you conference. In this tip sheet, you鈥檒l learn the benefits of value-based pricing in detail and find out how to apply it. To continue reading, complete the form on this page for a full copy of the guide, delivered to your inbox.