B2B Event Challenges Solved: 3 Ways to Win Over Customers at Events (While Staying on Brand)
Events can be big business for brands, with a recent study revealing that 85% of consumers are likely to purchase after participating in a branded event or experience. But branded events are not without challenges. Every interaction reflects back on your core brand 鈥� and the bigger your brand, the more is at stake. This ebook addresses three of the common challenges faced by branded event creators, and how to overcome them.
Download NowEvents can be big business for brands, with a recent revealing that 85% of consumers are likely to purchase after participating in a branded event or experience.
But branded events are not without challenges. Every interaction reflects back on your core brand 鈥� and the bigger your brand, the more is at stake.
鈥淓very detail matters,鈥� says 91制片厂 Creative Director David Scott. 鈥淔rom the moment they consider attending your event to the moment they鈥檝e returned home, each interaction is a chance for your brand to be called into question.鈥�
This ebook addresses three of the common challenges faced by branded event creators, and how to overcome them, including:
- How to motivate people to attend your branded event
- How to create a memorable event that gets people talking about your brand
- How to track and demonstrate a return on investment (ROI)
Preview
Your most valuable brand asset is not your logo or a catchy tagline. It鈥檚 the emotional connection your customers have to your brand 鈥� how you make them feel about your business. Like Starbuck鈥檚, who didn鈥檛 build their brand on buying coffee, but on being 鈥渢he third place鈥� after home and work. Or Bunnings Warehouse, who empower people to feel 鈥榟andy鈥� and capable of DIY, by making their hardware stores accessible to everyone. Customers know this of these brands because they experience it first hand.
If you鈥檙e a B2B brand or business without a storefront, events can create an opportunity for people to 鈥渓ive鈥� your brand. A 2018 study from revealed that 91% of consumers have a better opinion about a brand after attending an event. Real world experiences are also a powerful driver of sales, with 85% of consumers likely to purchase after participating in a branded event.